Clarion Hotel Post 4D projection in Gothenburg

Around 10000 people witnessed the spectacular opening event on 26th January 2012 for the new Clarion Hotel Post in Gothenburg, Sweden.    The historic building was previously home to the Post Office before being converted to the Clarion Hotel Post and the opening of the hotel was marked with a 4D projection that included fireworks, a follow on concert and a VIP party for 2500 people.




Whilst this sort of projection is becoming more commonplace, it is still a great way of making a (lasting) impression and the opening of the Clarion Hotel Post was another great example of it can work!

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David Beckham on Google+ and hanging out live

David Beckham is now on Google+ and on Thursday January 19th Google+ users can hang out with Beckham after he has participated in a live video Google interview.   

David Beckham on Google+

Interview questions can be submitted by posting to Google+ with hashtag #GoogleBeckham and the David Beckham Google interview will be posted to YouTube afterwards.  The David Beckham Google interview starts at 1700 GMT / 1200 EST / 0900 PST and the Beckham Google + Hangout is scheduled for 1830 GMT / 1330 EST / 1030 PST - more details can be seen in this video:




David Beckham is the latest celebrity to feature in Google+ promotion after previous appearances from a range of diverse characters (from Will.i.am to the Dalai Lama.)  Celebrity use helped drive Twitter into the mainstream and it will be interesting to see whether celebrity usage will drive engagement / usage of Google+ in a similar way...


Hat tip: Official Google blog and the YouTube blog 

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Moxie 2012 Trends Report from Moxie Interactive

Moxie Interactive have published their Moxie 2012 Trends report and it contains a host of useful information alongside fascinating predictions for the year ahead.


The report description states:

"At Moxie, we publish a report each year that analyzes existing trends in order to gain insight into what will break over the next year. It’s an important and interesting exercise, which helps us focus our energies and filter out the noise. We apply ascendant trends to our clients digital marketing efforts and all year long we meet with innovative technology companies in order to get a jump on the next big thing. This year, we identified ten trends that will drive digital over the next twelve months."

The key 10 trends identified range from 'the Always On web' through to 'Personal Data Security':

Click here to download the Moxie 2012 Trends report 

The Moxie 2012 Trends report gives detail around each of these areas, before finishing with practical tips on how to maximise the opportunities that these areas offer.

[disclaimer: Moxie Interactive is a part of the ZenithOptimedia Group]



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Facebook usage statistics by country Dec 2008 - Dec 2011

I have been collating Facebook usage statistics by country for a few years now and this means it's possible to look at growth in Facebook usage by country from 2008 to the present.

Facebook continues to grow across the world and the big story is the Facebook usage growth in so called developing markets such as Indonesia, India, Brazil and the Philippines.

The table below shows the top 30 countries by number of active Facebook users according to the data available from Facebook (leave a comment if you want to know statistics for other countries.)

Top 30 countries with highest number of Facebook users (Dec 31st 2011 - data from Facebook):

Rank	Country	Number of Facebook users Dec 2008	Number of Facebook users Dec 2009	Number of Facebook users Dec 2010	Number of Facebook users Dec 2011	12 month growth %
1	USA	42,078,960	101,303,240	145,749,580	157,418,920	8.01%
2	Indonesia	897,040	14,681,580	32,129,460	41,768,340	30%
3	India	1,071,280	5,397,480	17,288,900	41,399,720	139.5%
4	Brazil	209,460	2,413,900	8,821,880	35,157,560	298.5%
5	Mexico	1,440,640	6,505,040	18,488,700	30,985,340	67.6%
6	Turkey	7,934,340	16,943,780	24,163,600	30,963,100	28.1%
7	UK	14,937,180	22,625,300	28,661,600	30,469,920	6.3%
8	Philippines	390,700	8,387,560	18,901,900	27,033,680	43.0%
9	France	6,587,240	14,290,700	20,469,420	23,544,460	15.0%
10	Germany	1,255,480	5,799,520	13,678,200	22,123,660	61.7%
11	Italy	5,585,700	13,272,760	17,812,800	20,885,560	17.3%
12	Argentina	2,255,300	7,387,120	12,359,260	17,581,160	42.3%
13	Canada	10,862,040	14,228,460	17,288,620	17,113,920	-1.0%
14	Colombia	3,362,760	7,243,520	11,665,860	15,799,320	35.4%
15	Spain	2,596,080	7,701,200	12,235,080	15,682,800	28.2%
16	Thailand	168,720	1,963,560	6,732,780	13,275,580	97.2%
17	Malaysia	850,420	3,975,640	9,544,580	12,060,340	26.4%
18	Taiwan	112,900	5,490,300	8,752,640	11,598,500	32.5%
19	Australia	4,330,040	7,611,920	9,661,720	10,721,020	11%
20	Venezuela	1,874,220	4,952,340	7,552,760	9,579,200	26.8%
21	Egypt	822,560	2,341,880	4,634,300	9,393,700	102.7%
22	Chile	4,153,060	5,808,020	7,586,060	9,020,220	18.9%
23	Peru	296,200	1,510,480	3,888,560	7,887,280	102.8%
24	Poland	194,820	1,609,100	4,540,320	7,523,420	65.7%
25	Japan	213,740	798,440	1,816,140	6,266,440	254%
26	Pakistan	376,720	1,392,520	3,119,440	5,888,580	88.8%
27	Netherlands	351,280	1,689,480	3,417,540	5,761,520	68.6%
28	South Korea	113,820	404,600	2,473,540	5,354,740	116.5%
29	Russia	123,060	663,880	3,223,220	5,237,420	62.5%
30	South Africa	920,200	2,434,500	3,422,920	4,822,820	40.9%

[*figures are taken from Facebook API and then compared to Facebook usage statistics lists that I have previously compiled (enabling the growth calculation.)]

As before, if you want to know the latest Facebook usage statistics for another country (and data is now published for almost every country in the world), leave a comment in the post below and I will try to post the relevant Facebook user statistics data.

Join me on Facebook at www.facebook.com/paidownedearned

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Happy New Year 2012 from London! [HD fireworks video and music download]

Happy New Year from London!

Awesome London New Year's Eve fireworks again, kicked off by Jacques Rogge's Olympic announcement and the 'Chariots of Fire theme' before including Adele, Coldplay, the Prodigy, Faithless and all sorts of other tracks mashed together.

The London New Year 2012 Fireworks mix was put together by BBC DJ Nihal with Dan Mumford over a month in a Radio 1 studio - you can download the full mix from Nihal's Soundcloud here : http://soundcloud.com/dj-nihal/fireworksmix2012-by-dj-nihal



FIREWORKSMIX2012 BY DJ NIHAL by DJ Nihal

Happy New Year!

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Heineken social Christmas tree on Facebook and in the real world in Singapore

Heineken has created a 'social Christmas tree!'  

Heineken Social Christmas Tree on Facebook

The Heineken Social Christmas tree is a Facebook app that allows users to select a Christmas message, a style and 16 Facebook friends, with everything then displayed on a sendable Facebook christmas tree graphic.

Heineken have also taken the Heineken social Christmas tree into the real world too.  Between 17th Dec and 26th Dec messages will come alive on an 11 metre tall / 48 LCD screen real world social Christmas tree at Clarke Quay in Singapore.

More information in the video below and you can access the Facebook app at www.socialtree.sg
 

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Lagerhaus blog-up stores e-commerce launch (Sweden)

Swedish home interiors store Lagerhaus has launched an e-commerce offering, but, in advance of the main launch, Lagerhaus launched their e-commerce offering through selected blogs and so called 'blog-up stores.'

The Lagerhaus 'blog-up' stores saw prominent interior design bloggers selling Lagerhaus products through a widget embedded onto their own blogs.  This new twist on the traditional affiliate approach worked well in generating PR coverage / online conversation, charging up the Lagerhaus Facebook Page and kickstarting the official Lagerhaus e-commerce store.  Indeed, the blog-up stores have now become a permanent fixture of the Lagerhaus e-commerce offering:

Lagerhaus sales ecosystem including real world stores, e-commerce and blog-up stores

Full details of the Lagerhaus blog-up store activity can be seen in the video below (though would be interesting to know what the sales return from this activity turned out to be):






Hat tip: Spinning Around / James Gordon-MacIntosh

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Nokia 800 Lumia DeadMau5 Millbank Tower projection event in central London [videos]

Millbank Tower was the site of the big Nokia 800 Lumia event in central London tonight. Nokia projected onto the tower, while DeadMau5 played a special outdoor set to celebrate the new Nokia 800 Lumia Windows phone.

Nokia 800 Lumia DeadMau5 projection - Millbank Tower, London

The Nokia DeadMau5 event was witnessed by crowds at Millbank Tower and on the Albert Embankment on the south bank of the Thames – with some even lucky enough to witness the DeadMau5 show from boats on the Thames.

The Nokia DeadMau5 event was also live streamed through Nokia Pages on Facebook. I took various videos from Albert Embankment on the South Bank of the Thames looking onto Millbank Tower and the Nokia DeadMau5 performance:







NB any voices heard on these films are from the crowd and not from myself or anyone with me.

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Nokia 800 Lumia DeadMau5 projection at Millbank Tower, London

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Giant Lego Christmas Tree at St Pancras station, London [videos + photos]

This year the Christmas tree at St. Pancras train station is a bit different - it's made out of Lego!

The giant Lego Christmas tree is located in the main arcade area of St Pancras station and measures 12 metres / 38 feet in height.  The giant Lego Christmas tree at St. Pancras station is made with 600,000 Lego bricks, 172 Lego branches and around 1200 Lego baubles.  The giant Lego tree also has a QR code decoration that links to the website of the builders, Bright Bricks.

Giant Lego Christmas Tree at St. Pancras station, London

Giant Lego Christmas Tree at St. Pancras station, London

QR code on giant Lego Christmas Tree at St. Pancras station, London

I also made a couple of videos of the giant Lego Christmas tree when visiting it today:








Very impressive and a great way of bringing the product to life in a very public, high traffic area!

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Social Media Behaviour [presentation] - my slides from WMG Digital conference

I was recently asked to make a short presentation at the WMG Digital conference in London on 'Social Behaviour.'

My presentation deck gives an overview of some of the things currently happening on the web that I think are interesting.  The opening slides are based around Earned Media advocacy / customer service.  The deck then moves to discuss the mechanics and motivations of sharing and finishes with illustrations of how people follow other people and how critical mass is now the critical component in generating Earned Media spread.  Everything is then wrapped up with the latest version of my Paid Owned Earned graphic.

Social Media Behaviour - Nick Burcher - WMG conference Nov 2011

View more presentations from Nick Burcher

For those who were at the event, thank you for your attention and questions, I hope you found this useful!
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