Bienvenue, au revoir - Paris Gare De L'Est impromptu performances

French train company voyages-sncf claim to go 'further than you imagined' and to bring this to life staged a variety of different performances at Paris Gare De L'Est. The theatre around 3 departures and 2 arrivals meant that 5 customers had an experience that they won't forget.......

Another example of a stunt providing 'Earned Media' viral content - and nice embedded signposts at the end of the video inviting viewers to click to discover other videos on their YouTube channel.

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Social Shopping - new ZenithOptimedia Moxie trends video - August 2010

One of the hot topics at the moment is the development of social shopping. All manner of different services are appearing that allow group buying and shopping fuelled by social recommendation.

The August ZenithOptimedia Moxie trends video sees various presenters talking about developments in their part of the world including contributions from the US, Denmark, Spain, Asia and Russia.

Social media e-commerce and social shopping is really starting to take off and by Christmas we may start to wonder how we ever lived without it!

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ZenithOptimedia Moxie Trends video - July - The Amplified Present
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ZenithOptimedia Moxie Trends video - May - Location Based Services

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Future Rock Band - another example of evolving Augmented Reality

Augmented Reality seems to be moving further and further away from symbols on bits of paper and webcams. Real life applications are making Augmented Reality more interesting, enabling every day items to have additional digital layers attached to them.

Here is a nice example, imagining how interactive music games like Rock Band and Guitar Hero could look in the future - effectively digital guides overlaid onto real world instruments:

This execution is clearly based on gaming, but it's not much of a leap to imagine how this could apply in other areas too. AR gets more interesting by the day!

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Roger Federer Gillette Trick Shot - real or fake?

How do you generate Earned Media around a celebrity photoshoot?

If the celebrity in question is Roger Federer, you get him to do a trick shot, film it and distribute it on YouTube..........

The comments have already started filling up with 'is it real?' debate. For example, one user posting: 'It's amazing, I've gone from thinking it's fake, to thinking it might be real, to thinking it's 100% real.'

So is it or isn't it?!

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The real world 'Like' - Coca-Cola village and Facebook

This summer Publicis E-dologic worked with the Coca-Cola village in Israel to produce a real world version of the Facebook Like.

Visitors were given an RFID wristband and exhibits inside the Coca-Cola village were equipped with RFID receivers - if these were touched with a wristband a 'Like' would be displayed on the wearers Facebook profile.

Coca-Cola Village Israel - Real World Like

Furthermore, if photographed by one of the official photographers, the RFID technology would automatically tag everyone in the photo and upload it to the relevant Facebook profiles.

This real world Liking resulted in up to 35,000 posts per cycle, even though the village only holds a maximum of 650 each time - so on average each visitor was posting 54 pieces of Coke branded content to their Facebook profile for their friends to see!

Is the 'real world Like' about to become the new 'Check In'?

[disclaimer - I work at a Publicis Groupe agency, but was not involved in the execution of this campaign]

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The Expendables exploding YouTube channel!

Sylvester Stallone and the rest of the Expendables hit US theatres today - and they have an exploding YouTube channel!

The Expendables exploding YouTube channel

The Expendables YouTube execution is reminiscent of the Nintendo Wario Land YouTube page from a couple of years back, but the Expendables page makes it very easy to share the link - Sly even reminding visitors to do so at the end!

See for yourself at http://www.youtube.com/expendables

Nice example of Owned driving Earned. Furthermore, the Twitter share button posts a tweet with the link, but also includes the hashtag #dont4get2share - easily trackable through Twitter Search. Whilst the use of a bit.ly link enables clicks to be tracked and bit.ly are currently showing that the link has so far been clicked 35,576 times across all the channels it has been distributed on.

Clever stuff!

....and a big hat tip to Nicola for pointing it out :-)

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Wario Land Shake It YouTube takeover destroys the page!

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