Saturday, 22 March 2014

Will.i.am taking live selfies on The Voice UK #thevoiceuk

In the first series of The Voice UK in 2012 I posted about Will.iam surreptiously using his phone to live tweet during the show direct from his judges chair.  At the time Will.i.am tweeted 'I told the bbc: "it may seem odd me tweeting...but trust me...this will be the norm one day & people are going to copy it"...'

Move on 2 years to today and The Voice UK is highlighting tweets on screen and both presenters and judges are running around taking and posting selfie photos.  Will.i.am is the protagonist for all of this, has an iPad with him in his chair and has been busy posting content like this:

William Jermain The Voice Selfie
Will.i.am / Jermain selfie photo taken on #thevoiceuk
So I am simultaneously consuming two versions of the same content through two different mediums - the TV showing the content from the main cameras and Twitter showing the behind the scenes content posted by the judges.

Maybe Will.i.am's 2012 tweet was right - it does now seem entirely normal to see people on TV live tweeting and posting...!


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Saturday, 15 March 2014

FIFA World Cup Trophy Tour by Coca-Cola - get a photo with the Trophy!

The FIFA World Cup Trophy Tour by Coca-Cola has been running since September 2013 and sees the FIFA World Cup trophy touring the world in advance of the Brazil competition.

FIFA World Cup Trophy Tour by Coca-Cola route map
Last night the #trophy was in Westfield in London (W12) and it was a great experience!

Trophy Tour attendees could have their photo taken with the FIFA World Cup and were then given a print of the photo + a link to a free digital download of it. Here's part of my photo (I've edited out the other people as I haven't asked their permission about whether I can post them here...)


After the photo adult attendees were then offered a choice of a complimentary Coke or Diet Coke.  There was also the opportunity to play various football games like dribbling, shooting, skills etc, with attendees challenged to beat the performance of Daniel Sturridge the previous day.


The Trophy Tour moves onto Glasgow today and then Cardiff tomorrow - all the information is on www.fifa.com/trophytour and the tour posts to Facebook at www.facebook.com/trophytour and Twitter @trophytour.

[Disclaimer: MediaCom work with both Coca-Cola and FIFA]


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Saturday, 15 February 2014

Visualising the storm through plane tracking apps #ukstorm

The UK was really windy last night and there were many problems at London's Heathrow airport.

The departure and arrival screens at London Heathrow tell a story:



...but it's only when you start looking more closely at the 'data' behind this that you really begin to understand what is going on.  Plane tracker apps show the real story:

A flight from Dublin that tried to land at Heathrow, but returned back to Dublin as it was too windy to land in London


A Cathay Pacific cargo flight that did multiple laps of London before landing at a different London airport:


There have been other examples such as a flight from New York that ended up landing in Newcastle in the North of England and various other flights that have been diverted, cancelled or returned to original airport - everything should start to get back to normal tomorrow though and I hope everyone is OK.

The above though is a good example of how today's technology can show behind the headlines and illustrate individual stories in real time - it's not about 'lots of flights delayed', we can now see the individual details of individual flights and empathise accordingly.

Sunday, 12 January 2014

Muppets Most Wanted - video trailer features Super Fan tweets!

The YouTube trailer for the new Muppets Most Wanted movie highlights the trend of including Twitter comments on movie promotion. Instead of featuring the comments of publications and 'influencers' though, it features the Twitter comments of Super Fans.

The 35 second Muppet Most Wanted trailer therefore ends up being a fun blend of movie footage and Twitter:


All of the featured Twitter accounts are not highly followed but they seem to love the Muppets:

Muppets mayhem Twitter handles in Muppets Mayhem movie trailer

...and were these Muppets fans excited to be included in the 'Muppets Most Wanted - Across The Internet' video trailer?

Yes! 

Here is just one of the Muppets related responses - 'OMG THE MUPPETS FEATURED ME IN THIS VIDEO!! I'M FAMOUS!'

Muppets Mayhem movie tweet

Word of Mouth recommendation is strongest when it comes from friends and family and the Muppets Most Wanted trailer will have generated significant 'OMG joy' amongst the connections of those featured.  It then gives an interesting 'have you seen what the Muppets did?' angle for everyone else.

So what comes next???

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Wednesday, 1 January 2014

Happy New Year 2014 from London! [Fireworks HD video]

Happy New Year 2014!  Another amazing coordinated New Years Eve music and fireworks display on the River Thames in London - hope you had a good New Year too and best wishes for 2014.



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Sunday, 8 December 2013

Sainsbury's #ChristmasInADay full length YouTube film with X Factor Twitter promotion

Inspired by the YouTube film 'Life In A Day', Sainsbury's have created their own version called 'Christmas In A Day.'  Using footage from Christmas 2012, the 'Christmas In A Day' documentary aims to capture 'how Britain really celebrates Christmas' and was directed by Kevin Macdonald.

Sainsbury's have been using clips from 'Christmas In A Day' in their TV ads and have uploaded the full length, 48 minute version to their YouTube channel which was tonight promoted on Twitter and on TV during the X Factor:

Sainsbury's Christmas In A Day promoted tweet
Sainsbury's 'Christmas In A Day' Promoted Tweet

'Christmas In A Day' is a bold approach and notably different from the ads of the other major retailers that are currently on screen. The full length version of 'Christmas In A Day' has an edge to it too as it comes with a warning - 'contains scenes that may be unsuitable for younger viewers, including animal slaughter and nudity.'  (Most of the comment seems to be about the goose killing or the baby birth....)

See the full Sainsbury's Christmas In A Day film here:



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Elf Yourself 2013

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Saturday, 30 November 2013

Black Friday content marketing - how brands built #blackfriday into their content calendars

The majority of the Black Friday marketing communication involved messages screaming 'special offer', 'big discount' or just 'BUY TODAY!!!!'  However, some advertisers used Black Friday as a platform for branding - here are some examples of some of the Black Friday social content that was published on Twitter:

1) XBox

XBox tweeted about the new game Dead Rising 3 and suggested that surviving a Black Friday crowd would equip players to perform well in Dead Rising 3 (Twitter link: https://twitter.com/Xbox/status/406105253252042753/photo/1):

XBox Dead Rising 3 Black Friday tweet
XBox Dead Rising - Black Friday tweet

2) Diet Coke

A can of Diet Coke was suggested as the Black Friday 'secret weapon' by the Diet Coke Twitter account (Twitter link: https://twitter.com/DietCoke/status/406278879993552896/photo/1)

Diet Coke Black Friday secret weapon tweet
Diet Coke - Black Friday Secret Weapon tweet


3) Victoria's Secret

Victoria's Secret simply noted 'We get it. The madness is not for everyone...' (Twitter link: https://twitter.com/VictoriasSecret/status/406437462030827522/photo/1)

Victorias Secret Black Friday tweet
Victoria's Secret Black Friday tweet


4) Nissan USA

NissanUSA posted an image to Twitter with the simple caption of 'This is how we do it' (Twitter link: https://twitter.com/NissanUSA/status/406414748012781568/photo/1)

Nissan Black Friday tweet
NissanUSA Black Friday - "This Is How We Do It" tweet


5) SF Giants

The San Francisco Giants used Twitter to wish people a 'Happy Orange & Black Friday!' (Twitter link: https://twitter.com/SFGiants/status/406437161932558336/photo/1)

San Francisco Giants Black Friday tweet
San Francisco Giants - Happy Orange and Black Friday

and finally....


6) Guinness

Guinness GB perhaps tapped into Black Friday better than anyone - telling the world that 'Every Friday is Black Friday'... (Twitter link: https://twitter.com/GuinnessGB/status/406442572261769216/photo/1)

Guinness Black Friday tweet
Guinness GB - Every Day Is Black Friday

The above are an interesting collection of tweets that show that days like Black Friday needn't be purely about 'buy this now', days like Black Friday can be built into content calendars and used to further the brand story too.

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Elf Yourself 2013

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Sunday, 24 November 2013

Coke Zero Sweater Generator competition

Traditional Christmas jumpers and holiday sweaters now seem to be items to be embraced rather than feared.  This year Coke Zero are celebrating colourful holiday sweaters by allowing internet users to create their own using the 'Coke Zero Sweater Generator'!

The thinking behind the Coke Zero Sweater Generator is simple - 'Enjoy everything this holiday season, including the perfect combination of warmth, cheer and snow-cobras.'

At www.sweatergenerator.com Coke Zero fans can 'create a custom sweater.'  Once created the aim is to get votes which could then lead to a user winning their own 'knit masterpiece.'

Coke Zero Sweater Generator
There are different patterns, colours and motifs that can be chosen - my Coke Zero sweater submission was a special selection of seasonal images including trees, Santa, reindeer, snowflakes, turkey, log fire flames and ninjas.  This was all created on a mustard yellow knit and set off by a Northern Lights night sky background:

coke zero sweater generator final
Coke Zero Sweater Generator - my design

Can you do better?

Enjoy!

[disclaimer - my company, MediaCom, work with Coca-Cola in a number of markets but I was not personally involved in this campaign]

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Thursday, 21 November 2013

British Airways #lookup live data billboard in Piccadilly Circus, London

British Airways have unveiled a new outdoor execution in Piccadilly Circus, London.  Called 'LookUp' (#lookup) the digital creative on the poster sees a child point to the sky and announce the flight number of the plane flying overhead!

British Airways LookUp poster
BA LookUp real time data poster
A clever fusion of data and creative, this British Airways #lookup poster shows how traditional formats can be turned into real-time displays once data and digital are added.

Watch the whole #lookup video demonstration below:



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Monday, 11 November 2013

Elf Yourself 2013 at elfyourself.com - OfficeMax Christmas tradition returns for 2013!

Elf Yourself is back for 2013!  The OfficeMax tradition has returned for 2013, allowing you to 'Elf Yourself' into a personalised holiday greeting by uploading a photo from desktop, webcam or Facebook.

ElfYourself 2013 create an elf
Elf Yourself 2013 - create an elf
Elf Yourself 2013 functions in a similar way to the Elf Yourself of previous years, with users adjusting their photo using zoom and rotation tools to 'Adjust Face':

ElfYourself 2013 adjust face
Elf Yourself 2013 - adjust face
Elf Yourself 2013 users can then add up to a further 4 elves to their Elf Yourself 2013 christmas message:

ElfYourself 2013 make another elf
Elf Yourself 2013 - make up to 5 elves
Elf Yourself has been a Christmas viral hit since 2006 and over recent years hundreds of millions of elves have been created through the Elf Yourself tools.  Originally based on a microsite, Elf Yourself has grown and now allows Elf Yourself fans to share through the Elf Yourself site, Oddcast powered Elf Yourself apps and social sites including Facebook, Twitter, Pinterest and email.

Elf Yourself 2013 offers some new themes and tunes too.  There are the traditional Elf Yourself favourites such as Elf Yourself Classic, Elf Yourself Soul, Elf Yourself Hip Hop, Elf Yourself 80's and Elf Yourself Charleston, but Elf Yourself 2013 also sees the inclusion of:

Elf Yourself Office Party:

ElfYourself 2013 Office Party
Elf Yourself 2013 - Office Party
Elf Yourself 2013 Espanol:

ElfYourself 2013 Espanol
Elf Yourself 2013 Espanol
and finally, Elf Yourself 2013 EDM:

ElfYourself 2013 EDM
Elf Yourself 2013 EDM
Elf Yourself videos can also be embedded to websites and links to personalised Elf Yourself videos can be shared.  Elf Yourself videos are live until 1st January 2014 and Elf Yourself users are able to download their Elf Yourself films for $1:

ElfYourself 2013 download video
Elf Yourself 2013 - keep video
There are also additional incentives inside Elf Yourself 2013, with users offered a Free Calendar and the chance to 'Win $20,000 of products and services.'  The Coca-Cola holiday ads are on TV, the shops now have Christmas decorations up and Elf Yourself 2013 has launched - time to make a list and check it twice, the Christmas season for 2013 has arrived!

So how many elves will ElfYourself 2013 see created?  Which one is your favourite?!

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ElfYourself 2012

ElfYourself 2011

ElfYourself 2010

ElfYourself 2009

ElfYourself 2008

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