Wednesday, 6 July 2016

Twitter, Wimbledon and Andy Roddick - live streaming at the tennis!

Twitter have just started their first live stream Sports broadcast direct from the Wimbledon tennis championships.

The Wimbledon Twitter live stream features the matches of Roger Federer v Marin Cilic and Milos Raonic v Sam Querrey as well as discussion, interviews and updates from other Wimbledon games.

'Brought to you by ESPN' the Wimbledon Twitter live stream content can be accessed from desktop or mobile and a link to the Wimbledon Twitter live stream tennis is posted as a pinned tweet to the @wimbledon Twitter account (or you can access the Wimbledon live stream directly here):

Wimbledon tennis Twitter live stream pinned tweet

The Twitter live stream of Wimbledon tennis can be viewed on desktop and the Wimbledon live stream can also be viewed on mobile through the Twitter mobile site or through the Twitter app:

Twitter Wimbledon live stream desktop view

Twitter Wimbledon live stream mobile view (with tweets underneath)
Twitter have offered live streaming for users through Periscope for a while, but this is the first real push that I have seen Twitter make into live streaming professional sport.  YouTube started with professional streaming and will shortly move into consumer / any user live streaming, whereas Twitter have gone in the reverse direction!

Interestingly, former US tennis pro-Andy Roddick is live streaming around Wimbledon too.  Using Twitter's Periscope live streaming app, Andy Roddick talks about 'all things Wimbledon', responds to user questions and then captures interesting snippets from his full Periscope broadcasts using SnappyTV and tweets these afterwards:

Periscope promoting forthcoming Andy Roddick live stream

Andy Roddick Periscope - capture and retweet using SnappyTV 

The one thing this all highlights (again) is how far social media has shifted - it started with text, then moved to photo, then moved to video and now we are seeing more and more 'Live' going through social channels and Andy Roddick's Periscoping and the Twitter Wimbledon live stream are further example of this...enjoy!

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Friday, 1 July 2016

Facebook Live presentation - How To & Hints / Tips

The social web is changing again.  We've seen the evolution from text to photo to video and now there is a new phase beginning - 'Live.'  This isn't about Oreo moments or Red Bull space jumps, this is about anyone broadcasting their life to the world in real time...

Anyone with a mobile internet connection or a smart phone can now use Facebook's Live function or Twitter's Periscope app or the soon to rollout YouTube live streaming to address the world.  People can create their own Truman Show / Ed TV with just the touch of a button on their mobile phone's Facebook / Periscope / YouTube app.

As brands, publishers, celebrities (and normal people) jump into this space I put together an overview presentation.  Based on Facebook Live, I'm already working on the next version that will look across Periscope and YouTube as well and I will continue to post different examples here.

I hope you find this helpful - my Facebook Live Slideshare presentation:

Monday, 27 June 2016

Facebook Live - BBC Match Of The Day half time live stream

Tonight's Euro 2016 football match between England and Iceland was broadcast live on ITV in the UK.

ITV have commercial breaks during Euro 2016 half time so studio discussion and match analysis is limited.  ITV and BBC share the live broadcasting rights through the tournament and show alternate matches.  Tonight it was ITV's turn to show the match, but while they were running ads on TV, the BBC were using Facebook Live with two of their analysts giving Facebook Live viewers their thoughts.
BBC promoting their half time Facebook Live with Shearer & Jenas

So the BBC were broadcasting on Facebook while ITV were broadcasting on TV!

Former players Jermaine Jenas and Alan Shearer had over 10,000 people watching them through Facebook Live hosted on the Match of The Day Facebook Page.  Viewers left comments, asked questions and used Facebook's reaction feature to express their feelings.

Alan Shearer on Match of The Day Facebook Live

Jermaine Jenas on Match of The Day Facebook Live
This is the first time I have seen Facebook Live used in this way - taking advantage of the habit of second screening to serve up live editorial content online that competes with a rival broadcaster's on screen programming!

Clever stuff and a sign of things to come??? 

Sunday, 26 April 2015

Miguel Layun and other Watford players use Twitter video to show the reaction to Premier League promotion

Watford FC were promoted from the Football League Championship to the FA Premier League this weekend.  Whilst it is just 8 years since Watford were last in the Premier League, technology has advanced significantly since then.

In season 2006-2007 there were no smart phones, Facebook had just 20 million users and Twitter had only just begun - today it is very different and players posting and tweeting gives a fascinating insight into what is going on behind the football headlines!

This weekend Watford had an early match and won (this was match 45 of a 46 game season.)  Whilst it was highly unlikely, if other results went Watford's way it would guarantee promotion to the Premier League.  So when Middlesbrough lost at Fulham and Norwich drew at Rotherham there were some crazy scenes of celebration - played out predominantly on Twitter:

1) Watford's Mexican superstar Miguel Layun tweeted video directly from the team bus.  Layun personally has more Twitter followers than most Premier League clubs and the reaction to this Twitter video (syndicated onto news and highlights programmes, re-uploaded by other social accounts etc) has perhaps been the defining imagery of yesterday's Watford promotion:

2) Striker Odion Ighalo posted a video clip of people singing his song and tweeted directly from the celebration party - again using Twitter video:

3) Watford's Tommie Hoban - defender and star of the chant 'Tommie Hoban's having a party, bring Ben Watson and Munari' - took to Twitter to encourage further celebration (with video subsequently posted to Vimeo too):

A large number of other players tweeted celebratory messages of congratulations too - and if you find his wallet then please let @IkechiAnya know:

Yesterday was a great day for Watford's players and fans whilst Twitter allowing us to share in behind the scenes moments made it even more special!

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Wednesday, 22 April 2015

#millifandom - youth and social media engage in the UK election!

So just a few weeks until the UK votes and British youth have just jumped into the centre of the election campaign!

Constant tweeting of pro-Labour party messaging and positive content about the Labour Party leader, Ed Milliband, by Abby / @twcuddleston has seen the #millifandom hashtag that she created take off across the web. #millifandom has made a big impact over the last couple of days with both Twitter users and mainstream media taking note.  Against the backdrop of central offices and well oiled party machines, this teenage Twitter user with a mission ('a movement against the distorted media portrayl of Ed') has changed the UK electoral narrative!

Young people have now been engaged in the election at scale and are now creating and curating pro-Ed Milliband content like this:

whilst others have been busy making things like this:

and photo mashup's like this:

Clever, interesting and engaging and I'm sure there's more to come.

I'm not advocating for or against, but I am interested to see if this has woken up UK youth and engaged them in this election in a way that official efforts of parties and media have failed to do so to date - will be interesting to see if #millifandom changes the polls and positively impacts leader rankings... 

Thursday, 19 February 2015

80s movies vs Simple Minds YouTube mash up is awesome!

Robert Jones has mashed together clips from 80's movies and set them to Simple Minds 'Don't You Forget About Me' and it's awesome.


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Wednesday, 19 November 2014

Band Aid Recut / Band Aid 53 - Do They Know It's Christmas? Recut to feature all 4 of the Band Aid songs!

'Band Aid Recut' features all four of the Band Aid singles mashed together.  Band Aid 53 as it is also known features the original Band Aid single + Band Aid II, Band Aid 20 and the latest Band Aid 30! (along with a cheeky PS to Bono at the end...)

Well put together and made to raise awareness rather than any profit, Band Aid 53 is another nice example of YouTube creativity...

[The video description also features the message 'to donate £10 text AID to 70707.']

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Sunday, 16 November 2014

Sainsburys Christmas TV ad 2014 supported by behind the scenes and 'making of' content

Sainsburys Christmas TV ad, called 'Christmas is for sharing', has won many plaudits this year, with the grocery retailer's extended TV ad featuring a flashback to the First World War and the story of Christmas Day 1914.  Made with the help of the British Legion, it is well produced and aligned with the UK's current focus on Remembrance and marking the 100 year anniversary of the Great War:

The Sainsbury's Christmas TV ad does not just live in TV ad breaks between popular shows though, there is also a wealth of content across other channels too.

1) Sainsbury's Website

The Sainsbury's website has a page dedicated to telling the story of the Christmas Truce and how this was brought to life for the Sainsbury's 2014 Christmas TV ad.  Located at , visitors can learn about the story behind the Christmas Truce where both armies met in No Mans Land and exchanged gifts.

sainsburys christmas tv ad

This Sainsbury's website page points out that the ad is fictional but that every effort has been made to ensure details are as historically accurate as possible - there is even the original WW1 recipe for the soldier's biscuit!

2) Facebook

The Sainsbury's Facebook Page cover photo has been changed to show details from the Sainsbury's Christmas 2014 TV ad.  There has then been an impressive level of commenting on and sharing of the Facebook Post that was made to announce the Sainsburys Christmas TV ad for 2014.  Even if there was paid media driving this, there is still an impressive level of interaction with 173342 Likes, 13192 Comments and 67281 Shares generated in the first 4 days of the ad being live:

sainsburys christmas tv ad facebook post
Sainsbury's Christmas TV ad Facebook post 

3) YouTube

The official Sainsbury's YouTube channel features an extended version of the Sainsbury's Christmas TV ad for 2014 (which has had over 7 million views since launch) and the channel Masthead has also been changed accordingly.

The official Sainsbury's YouTube channel also contains additional video footage.

'Sainsbury's Christmas - the story behind the ad':

and 'Sainsbury's Christmas 2014 - The making of our Christmas ad'

4) Twitter

Twitter has been used to further extend the conversation around the Sainsbury's Christmas TV ad - with the official Sainsbury's Twitter account not only posting the YouTube link to the ad (twice), but also promoting other elements of the campaign too:

sainsburys christmas tv ad twitter
Sainsbury's Christmas TV ad Twitter posting

5) In store product

The chocolate bar featured in the Sainsburys Christmas TV ad will be on sale in Sainsbury's stores in the run up to Christmas - bringing the Christmas TV ad into store in a very tangible and obvious way. (50p per bar will be donated to the Royal British Legion to help British Armed Forces families, both past and present.)

sainsburys christmas tv ad chocolate
Sainsbury's Christmas TV ad chocolate bar

There are the occasional dissenting voices (such as the Guardian who describe it as 'a dangerous and disrespectful masterpiece'), but generally the Sainsbury's Christmas TV ad seems to have been received positively and has been enhanced by the connected system of content used to promote the message across channels.  The ultimate proof will come when Christmas sales figures are announced in coming months, but this campaign could well see Sainsbury's ending up as a Christmas 2014 'winner.'
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Sainsbury's Christmas 2013 - 'Life In A Day'

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Saturday, 15 November 2014

Elf Yourself 2014 at - OfficeMax holiday tradition returns for 2014!

ElfYourself is back for 2014!  The traditional OfficeMax Christmas site has relaunched for 2014 and this year ElfYourself is available on Desktop and mobile.  813,240,609 ElfYourself elves had been created by the time this post was created and all over the world people are still engaging with the ElfYourself tradition!

ElfYourself 2014 mobile app
ElfYourself 2014 - this year on mobile too!
ElfYourself users on PC can create their elves using uploads from Webcam, Facebook or Desktop and mobile ElfYourself users create their elves through an android or iPhone app.

ElfYourself 2014 desktop upload
ElfYourself 2014 desktop upload
ElfYourself 2014 functions in a similar way to the ElfYourself of previous years with users uploading a photo and adjusting it to fit the ElfYourself animations:

ElfYourself 2014 adjust photo
ElfYourself 2014 upload and adjust Photo
For 2014 ElfYourself users can choose between Jingle Pop, House Party, Breakin', Feliz Navidad, Office Party, Elfspanol, EDM, Charleston, Soul, Classic, Honky Tonk, 80's and Hip Hop and then have the option to share through Facebook, Twitter, Pinterest, Email, link or embed.

ElfYourself 2014 select dance
ElfYourself 2014 select dance
My ElfYourself 2014 is an EDM ElfYourself!

ElfYourself 2014 EDM
ElfYourself 2014 EDM

ElfYourself2014 EDM 2
ElfYourself 2014 EDM (2)
My ElfYourself 2014 animation can be seen on this link - ElfYourself 2014 runs until 1/1/2015, so until then, Happy Elfing!

Related posts

ElfYourself 2013

ElfYourself 2012

ElfYourself 2011

ElfYourself 2010

ElfYourself 2009

ElfYourself 2008

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Friday, 7 November 2014

John Lewis Evil Penguin - #montythepenguin Horror remix!

Yesterday saw the John Lewis 2014 Christmas TV ad released online and according to data from Unruly the John Lewis Christmas ad was shared 202,953 times in it's first 24 hours.

The scale of this type of pre-seeding is growing every year and graphs in the Telegraph show the John Lewis 2014 Christmas TV ad shares by hour and the Facebook / YouTube sharing split:

#montythepenguin Monty Penguin John Lewis 2014 graph
Shares of #montythepenguin John Lewis Christmas TV ad 2014

I also like looking at the spoofs and mashups that inevitably accompany this type of campaign - it's another, albeit anecdotal, indicator of how well official content resonates with the wider public.

The first John Lewis penguin spoof starts things off nicely - Chris Davey posting the 'Horror version' that keeps the pictures the same but changes the music to great effect....

I'll keep my eyes open for more...!

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