Wednesday, 19 November 2014

Band Aid Recut / Band Aid 53 - Do They Know It's Christmas? Recut to feature all 4 of the Band Aid songs!

'Band Aid Recut' features all four of the Band Aid singles mashed together.  Band Aid 53 as it is also known features the original Band Aid single + Band Aid II, Band Aid 20 and the latest Band Aid 30! (along with a cheeky PS to Bono at the end...)



Well put together and made to raise awareness rather than any profit, Band Aid 53 is another nice example of YouTube creativity...

[The video description also features the message 'to donate £10 text AID to 70707.']

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Sunday, 16 November 2014

Sainsburys Christmas TV ad 2014 supported by behind the scenes and 'making of' content

Sainsburys Christmas TV ad, called 'Christmas is for sharing', has won many plaudits this year, with the grocery retailer's extended TV ad featuring a flashback to the First World War and the story of Christmas Day 1914.  Made with the help of the British Legion, it is well produced and aligned with the UK's current focus on Remembrance and marking the 100 year anniversary of the Great War:


The Sainsbury's Christmas TV ad does not just live in TV ad breaks between popular shows though, there is also a wealth of content across other channels too.

1) Sainsbury's Website

The Sainsbury's website has a page dedicated to telling the story of the Christmas Truce and how this was brought to life for the Sainsbury's 2014 Christmas TV ad.  Located at http://inspiration.sainsburys-live-well-for-less.co.uk/about-our-christmas-tv-ad/ , visitors can learn about the story behind the Christmas Truce where both armies met in No Mans Land and exchanged gifts.

sainsburys christmas tv ad

This Sainsbury's website page points out that the ad is fictional but that every effort has been made to ensure details are as historically accurate as possible - there is even the original WW1 recipe for the soldier's biscuit!

2) Facebook

The Sainsbury's Facebook Page cover photo has been changed to show details from the Sainsbury's Christmas 2014 TV ad.  There has then been an impressive level of commenting on and sharing of the Facebook Post that was made to announce the Sainsburys Christmas TV ad for 2014.  Even if there was paid media driving this, there is still an impressive level of interaction with 173342 Likes, 13192 Comments and 67281 Shares generated in the first 4 days of the ad being live:

sainsburys christmas tv ad facebook post
Sainsbury's Christmas TV ad Facebook post 

3) YouTube

The official Sainsbury's YouTube channel features an extended version of the Sainsbury's Christmas TV ad for 2014 (which has had over 7 million views since launch) and the channel Masthead has also been changed accordingly.


The official Sainsbury's YouTube channel also contains additional video footage.

'Sainsbury's Christmas - the story behind the ad':


and 'Sainsbury's Christmas 2014 - The making of our Christmas ad'


4) Twitter

Twitter has been used to further extend the conversation around the Sainsbury's Christmas TV ad - with the official Sainsbury's Twitter account not only posting the YouTube link to the ad (twice), but also promoting other elements of the campaign too:

sainsburys christmas tv ad twitter
Sainsbury's Christmas TV ad Twitter posting

5) In store product

The chocolate bar featured in the Sainsburys Christmas TV ad will be on sale in Sainsbury's stores in the run up to Christmas - bringing the Christmas TV ad into store in a very tangible and obvious way. (50p per bar will be donated to the Royal British Legion to help British Armed Forces families, both past and present.)

sainsburys christmas tv ad chocolate
Sainsbury's Christmas TV ad chocolate bar


There are the occasional dissenting voices (such as the Guardian who describe it as 'a dangerous and disrespectful masterpiece'), but generally the Sainsbury's Christmas TV ad seems to have been received positively and has been enhanced by the connected system of content used to promote the message across channels.  The ultimate proof will come when Christmas sales figures are announced in coming months, but this campaign could well see Sainsbury's ending up as a Christmas 2014 'winner.'
 
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Sainsbury's Christmas 2013 - 'Life In A Day'

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Saturday, 15 November 2014

Elf Yourself 2014 at elfyourself.com - OfficeMax holiday tradition returns for 2014!

ElfYourself is back for 2014!  The traditional OfficeMax Christmas site has relaunched for 2014 and this year ElfYourself is available on Desktop and mobile.  813,240,609 ElfYourself elves had been created by the time this post was created and all over the world people are still engaging with the ElfYourself tradition!

ElfYourself 2014 mobile app
ElfYourself 2014 - this year on mobile too!
ElfYourself users on PC can create their elves using uploads from Webcam, Facebook or Desktop and mobile ElfYourself users create their elves through an android or iPhone app.

ElfYourself 2014 desktop upload
ElfYourself 2014 desktop upload
ElfYourself 2014 functions in a similar way to the ElfYourself of previous years with users uploading a photo and adjusting it to fit the ElfYourself animations:

ElfYourself 2014 adjust photo
ElfYourself 2014 upload and adjust Photo
For 2014 ElfYourself users can choose between Jingle Pop, House Party, Breakin', Feliz Navidad, Office Party, Elfspanol, EDM, Charleston, Soul, Classic, Honky Tonk, 80's and Hip Hop and then have the option to share through Facebook, Twitter, Pinterest, Email, link or embed.

ElfYourself 2014 select dance
ElfYourself 2014 select dance
My ElfYourself 2014 is an EDM ElfYourself!

ElfYourself 2014 EDM
ElfYourself 2014 EDM

ElfYourself2014 EDM 2
ElfYourself 2014 EDM (2)
My ElfYourself 2014 animation can be seen on this link http://www.elfyourself.com/?mId=61600917.3 - ElfYourself 2014 runs until 1/1/2015, so until then, Happy Elfing!

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ElfYourself 2013

ElfYourself 2012

ElfYourself 2011

ElfYourself 2010

ElfYourself 2009

ElfYourself 2008

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Friday, 7 November 2014

John Lewis Evil Penguin - #montythepenguin Horror remix!

Yesterday saw the John Lewis 2014 Christmas TV ad released online and according to data from Unruly the John Lewis Christmas ad was shared 202,953 times in it's first 24 hours.

The scale of this type of pre-seeding is growing every year and graphs in the Telegraph show the John Lewis 2014 Christmas TV ad shares by hour and the Facebook / YouTube sharing split:

#montythepenguin Monty Penguin John Lewis 2014 graph
Shares of #montythepenguin John Lewis Christmas TV ad 2014

I also like looking at the spoofs and mashups that inevitably accompany this type of campaign - it's another, albeit anecdotal, indicator of how well official content resonates with the wider public.

The first John Lewis penguin spoof starts things off nicely - Chris Davey posting the 'Horror version' that keeps the pictures the same but changes the music to great effect....



I'll keep my eyes open for more...!

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Tuesday, 23 September 2014

3D printed band - world's first live 3D printed concert at Lund University

3D printing (where real world objects can be created from plans using 3D printers) has been interesting me and a new example from Lund University in Sweden is very cool.

In order to draw attention to the potential of 3D printing, Lund University professor Olaf Diegel has 3D printed a drum, a keyboard and two guitars.  A 3D band has been put together and members from Lund University's Malmo Academy of Music are about to perform the world's first live concert using 3D printed musical instruments!

Each instrument is custom designed and created:

3D printed drum musical instrument
3D printed drum

3D printed guitar musical instrument
3D printed guitar

3D printed keyboard musical instrument
3D printed keyboard
All the 3D printed instruments are then put together and form a 3D printed band!

3D printed band at Lund University
Lund University 3D printed band
Lund University have published a YouTube video about the 3D printed instruments and the 3D printed concert on the Lund University YouTube channel here:



Clever stuff and can't wait to see the actual concert footage!

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Monday, 22 September 2014

#racethetube - runner v underground train - London, Hong Kong, Lausanne and more!

The #racethetube / Race The Tube video from last week has been generating a lot of attention with over 4 million views now recorded, most of these in the last week and other cities now starting to join in...

As with all the most effective viral content, the premise of #racethetube / Race The Tube is simple - leave underground train, exit station, run along streets, enter next station, catch the same train!

Race The Tube!
The first 'Race The Tube' videos were posted in August 2014 to the Epic Challenges YouTube channel.  These 'Race The Tube' videos saw two Londoners involved in a 'Race The Tube - Sprint' challenge from London's Mansion House station to Cannon Street station and a 'Race The Tube - Endurance' challenge from London's Moorgate station to St.James Park station.





These videos have been popular (with the 'Race The Tube - Sprint' growing quickly since being featured in mainstream press such as the London Evening Standard, Time Out, the Guardian and the Sunday Times.)

Inevitably the #racethetube idea has now spread outside of London and videos from other cities are starting to appear:

Ngan Cuz 'Race The Tube' Hong Kong on the Tsuen Wan line



ChillingMonkey and Race The Tube Lausanne (uphill!):

Race The Tube in a very wet Stockholm with NRJ:


Who's next???!

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Sunday, 13 July 2014

FIFA World Cup 2014 memes - my favourites from the last 4 weeks...

The FIFA World Cup 2014 is almost finished and I’ve really enjoyed it! Furthermore, social media has been alive throughout and it has been great fun to see the iconic moments of this tournament played out through memes and online discussion.

From start to finish key moments have been amplified online and on the final day of the 2014 FIFA World Cup tournament I wanted to capture some of the most entertaining here:

1) Van Persieing 

The opening round saw my favourite goal of the tournament as Spain and the Netherlands were matched up again in Salvador. After going 1-0 down, a remarkable goal prompted a remarkable Netherlands fightback. On the stroke of half-time the Netherlands’ Robin Van Persie dived into the air to head Danny Blind’s cross over Casillas and into the Spanish goal. This spawned #vanpersieing, a bit like the previous craze of ‘planking’ but this time tied to a piece of sporting brilliance:



2) Sabella falling over 

When Argentina came close to scoring in their match against Belgium their coach, Alejandro Sabella, decided to close his eyes and fall backwards. Strange – and the sort of thing that internet silliness is born from – cue Sabella in various contexts…

sabella falling over michael jackson
Sabella falling over with Michael Jackson Smooth Criminal
3) The Luis Suarez bite 

The ‘flawed genius’ moment for the 2014 FIFA World Cup was undoubtedly the Luis Suarez bite incident. Twitter went mad, brands sensed an ‘Oreo moment’ and the key clip was analysed, replayed and remixed across the web. I thought Specsavers stayed on brand and played on it well:

Suarez Specsavers FIFA World Cup viral


4) James Rodriguez Locust arm 

Not content with leading the goalscoring charts and forcing all people in the world called James to re-brand themselves as ‘Hamez’, Colombia’s James Rodriguez brought an insect onto centre stage after he scored his quarter-final penalty. Clearly visible to the TV audiences around the world, James Rodriguez had a locust on his arm – I would have freaked, he didn’t…

James Rodriguez locust arm
James Rodriguez locust arm

5) Tim Howard saves 

The Mexican keeper Ochoa was taken to the hearts of the internet as, after some amazing performances, he became known as ‘the wall.’ The Costa Rica goalkeeper was similarly praised, but Tim Howard was the centre of the most internet attention, all around the idea of ‘Tim Howard saves.’ Cue photoshop madness with Tim Howard saving lots of things…

Tim Howard saves the dinosaurs
Tim Howard saves the dinosaurs

There were other examples of 'viral' content and memes around the FIFA World Cup.  Many of them were Dutch (Arjen Robben falling over, Huntelaar’s corner flag karate kick, 'concrete Ron's penalty...) and, of course, there were lots of things created around that semi-final result, but the above five are my favourite 'viral' content pieces from around the FIFA World Cup 2014.

All of the above are slightly silly, based around unpredicatable moments and great performances.  Above everything though, all of these examples are based on ideas that are eminently shareable, inspiring others to join in and develop them more.

A great tournament and great fun – enjoy!

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Thursday, 29 May 2014

Diplo using Instagram to tease his latest remix

Producer / remixer / artist Diplo is currently in the process of remixing Lorde's 'Tennis Court.' We know this because he decided to tease us using his Instagram account. A black and white Instagram video clip highlights some of the new tune and sees Diplo's 613,269 Instagram followers alerted to his new work - a simple but clever way of leveraging a social space to introduce a new release!

Diplo Instagram tease





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Sunday, 18 May 2014

Arsenal players Facetime Theo Walcott after FA Cup Final victory

The 2014 FA Cup Final saw Arsenal play Hull at Wembley Stadium in London.  After a great game Arsenal won the FA Cup trophy, but, after getting injured in an earlier round, Arsenal's Theo Walcott was not at Wembley stadium.

Theo Walcott's Arsenal team mates felt sorry for him, so they 'Facetimed' him directly from the pitch!

Theo Walcott Arsenal FA Cup Facetime
Theo Walcott Arsenal Facetime at the FA Cup Final
On their official YouTube channel Arsenal published this short video showing how Carl Jenkinson and Alex Oxlade-Chamberlain celebrated the FA Cup Final win with Theo Walcott through Facetime.  Technology has moved on since I went to the 1984 FA Cup Final...



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Saturday, 22 March 2014

Will.i.am taking live selfies on The Voice UK #thevoiceuk

In the first series of The Voice UK in 2012 I posted about Will.iam surreptiously using his phone to live tweet during the show direct from his judges chair.  At the time Will.i.am tweeted 'I told the bbc: "it may seem odd me tweeting...but trust me...this will be the norm one day & people are going to copy it"...'

Move on 2 years to today and The Voice UK is highlighting tweets on screen and both presenters and judges are running around taking and posting selfie photos.  Will.i.am is the protagonist for all of this, has an iPad with him in his chair and has been busy posting content like this:

William Jermain The Voice Selfie
Will.i.am / Jermain selfie photo taken on #thevoiceuk
So I am simultaneously consuming two versions of the same content through two different mediums - the TV showing the content from the main cameras and Twitter showing the behind the scenes content posted by the judges.

Maybe Will.i.am's 2012 tweet was right - it does now seem entirely normal to see people on TV live tweeting and posting...!


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