Thursday, 9 October 2003

O2 Home - other activity

For O2's Home campaign we ran the cardboard house with the Evening Standard and we also adapted standard ads to enhance stand-out and communication of the 'Home' message. We worked with VCCP (the creative agency) and adapted ads so that they were actually house shaped - though the hardest part was to persuade newspapers to carry this shape!

We were successful in getting this ad to run in a number of papers (and managed to persuade editors to run text all the way around the ads.) House shapes ran with Metro, Evening Standard and the Daily Star.

The Metro and Daily Star examples are below:

Daily Star:

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