For the next month, twelve 7-Eleven stores at various locations in America have been turned into Kwik-E-Mart’s to promote the Simpsons movie (New York City, Chicago, Dallas, Burbank, Denver, Los Angeles, Henderson, Orlando, Mountain View, (California), Seattle and Bladensburg).
7-Eleven Kwik E-Mart Simpsons Movie store sign
7-Eleven Kwik E-Mart Simpsons Movie graffiti
7-Eleven Kwik E-Mart Simpsons Movie parking violation sign
7-Eleven Kwik E-Mart Simpsons Movie petrol pump
6000 other 7-Elevens will sell Simpsons branded products never before available outside of the TV show – including Buzz Cola, KrustyO’s cereal, Radioactive man comics and Squishees.
The phrase ‘reverse product placement’ has been coined to describe this. Instead of putting products into a film or TV show, fictional goods from the screen become real life products. Whilst the Simpsons / 7-Eleven tie-up is not the first of it’s kind, it is definitely the most prominent.
7-Eleven / Kwik E-Mart Simpsons Movie - old man in freezer
7-Eleven / Kwik E-Mart Simpsons Movie Radioactive man comic on sale
7-Eleven / Kwik E-Mart Simpsons Movie Frosted Krusty-O's
The Kwik-E-Mart stunt has created a lot of interest amongst online audiences. A number of blogs, chat forums and photo sites are showing off images of the stores (a selection of which I have pasted here - full selection from rdr07 on Flickr.) Kwik-E-Mart uniforms are even being sold on Ebay!
I think this is really clever and a great way of making the Simpson’s movie stand out from the summers other blockbuster releases.