Tuesday, 28 August 2007

Bebo, Kate Modern and another mention for Hallam Foe

Interesting piece in the Telegraph today talking about how an online soap through Bebo, Kate Modern, is proving more successful at reaching the 15 to 24 demographic than mainstream TV.

KateModern is screened in 2 minute episodes 5 days a week and has had 3 million viewers since first airing 3 weeks ago. Product placement deals have been agreed and recently Hallam Foe star Jamie Bell made a cameo appearance as himself to promote the Hallam Foe movie. This episode got 200,000 views in 24 hours and created a lot of excitement on user pages - another example of Hallam Foe producers perfectly understanding how to reach their target audiences.

Link to the Telegraph article is here:


Link to Kate Modern Bebo profile:


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