Thursday, 20 September 2007

Google election!

In a recent blog post I wrote about how Web 2.0 programs are becoming more important in general elections. It also appears that Google (and Google products) have a significant role to play and to demonstrate this Google have set up an Australian election website at

They have also set up a YouTube channel (

The Google blog writes: "Today, in Sydney, we announced the launch of a Google Australia election website, so that Australian voters can have an intimate look at the parties, candidates and election issues, all in one Google location. These services, spanning Search, Maps, News, video, Earth, Trends, and iGoogle, enable voters to organise, find and share Australian election information more easily than ever."

It goes on to say: "We created a Picasa Web Album to showcase all the elements, and we're pleased to offer these world-first tools that were developed in our Australian office. Here's hoping Australians will find them useful and even fun. It's our view that democracy on the web works -- and the web can work for democracy."

John Howard discusses the election project on YouTube:

For Google this project is a move away from their traditional roots in Search. The project can still be seen as in line with Google's mission statement (coming under the umbrella of "organising the world's information") but it is a departure from their normal way of doing things. It is also intriguing that Google have launched their election project for the Australian elections rather than the forthcoming US presidential elections. It will be interesting to see how many people participate, understand why they participated and find out which issues mattered to them most. This could be the start of Google acting in different ways - aggregating their products to offer brand solutions and further projects outside of traditional Search.

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