Saturday, 24 November 2007

'Connecting People Using Google' for Dummies - insert in the Daily Mail newspaper

This weekend the Daily Mail newspaper ran an insert / booklet from Google called 'Connecting People Using Google - for Dummies' (click here for download link).

The booklet in the newspaper was a 64 page mini book, produced and supplied by Google. It aims to gives a crash course in how to use Google for business: "This book gathers together the best insider knowledge of how Google can connect you, your business, or your services with the people who are looking for you. Using Google gives you huge Internet possibilities and using this book explains how you can harness some of that potential - for little or no cost - to connect people with what you're offering."

This is a slick and well produced piece of marketing, however it is effectively billed as 'everything you need to know about Google' but only covers paid for search and related Google products . This booklet is a useful guide to Adwords and products like Google Maps, You Tube and Content, but I think it should have given some guidance about Search Engine Optimisation (SEO) / Natural Search, or at least caveated the text with 'there are other ways to promote your business through Google.'

All in all this is a good example of how Google are trying to aggressively grow their business and I think it is interesting that a large circulating, 'middle-England' newspaper was used. Intrigued to see what comes next!

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