Media Week ran an article this week analysing whether Google can get a return on their investment in You Tube. They included some comments from me:
Nick Burcher believes You Tube still rises above the rest and is beginning to endear itself to agencies by making it as easy to book ads on YouTube as it is on Google.
“Regardless of whatever else is out there, YouTube is still ahead in numbers and brand recognition,” says Burcher. “People confident in promoting their brands will become more willing to advertise once there are more examples up there. It helps that it has become really easy to book ads since You Tube was integrated with the Google interface.”