The New York Times recently published an article about video snacking and wrote about how ‘lunchtime has become the new prime time, as workers click aside their spreadsheets to watch videos’ (http://www.nytimes.com/2008/01/05/business/media/05video.html?_r=1&oref=slogin).
The New York Times article went on to talk about how media organizations are responding to this cultural shift by producing snack size short video and typically uploading this for lunchtime / office viewing. This is also evident in the
The most obvious example of the shift towards online video though, is to look at the response to Kevin Keegan being re-appointed as the manager of Newcastle Football club.
Keegan famously lost his temper in his first spell at
The video has received over 75,000 views in the last 24 hours and 122 comments have been left in the same period! A great example of how news can drive people online to watch video content.