Tuesday, 12 February 2008

Will.i.am produces pro-Obama 'Yes We Can' YouTube video - John McCain (john.he.is) and Ron Paul responses follow!

YouTube has been used consistently across Presidential campaigns so far (see http://www.nickburcher.com/2008/01/5-examples-of-youtube-being-used-in-us.html). However, in the last week a pro-Obama video called 'Yes We Can' has been viewed by massive numbers and become one of the most viewed YouTube videos of all time.

The 'Yes We Can' video was put together by will.i.am from the Black Eyed Peas and Jesse Dylan (the producer son of Bob Dylan). The video is based around Barack Obama's campaign defining Yes We Can / We Can Change speech and features a range of other stars including Scarlett Johansson, John Legend and Herbie Hancock.

Since being uploaded to YouTube the 'Yes We Can' film has been watched (across multiple postings) over 8 million times - in just 10 days! The top rated posting has 20,436 ratings, 25,518 comments and has been favorited 19,940 times!

Following the release of the Yes We Can video, a follow up has been produced called john.he.is. It 'stars' John McCain and features his comments that war in Iraq might have to be for 10,000 years. Whilst not yet in the same league of views as the Yes We Can film, john.he.is has still been viewed over 500,000 times, is increasing quickly and there is little that John McCain can do in response.

Furthermore, John McCain has also been parodied in a 'Barely Political' video called 'No, You Can't':

and finally Ron Paul supporters have come up with their own tongue-in-cheek version of the Obama 'Yes We Can' song - though its not quite as well produced......

Will.i.am spent just 48 hours putting his film together and in this short time he seems to have re-invigorated YouTube as a campaigning tool. His phenomenal 'Yes We Can' video has had incredible coverage and the parodies, remixes and online discussion show what an effect it has had. If it translates into votes then this could be a defining moment in the candidates online campaigns......

Related post:
Barack Obama Wassup 2008

1 comment:

SheilaNoya said...

The original Obama video was excellent.
The parody of it bashing McCain was also great and pretty funny.
However, the new Ron Paul version was just a pathetic ripoff with nothing new, no verbiage except for some lame typed crap, and childish editing. How embarassing for the Ron Paul crowd.