Tuesday, 1 April 2008

April Fools Day 2008 - BMW launch Canine Repellent Alloy Protection system

BMW have a long history of running April Fools Day campaigns and April Fools Day 2008 sees them advertise the 'Canine Repellent Alloy Protection' system in UK newspapers.

NEW - 2012 BMW April Fools: the BMW Driverless Running Coach!

According to the ad :
“From the shark fin aerial to the aerodynamic wheels, a BMW is as pleasing to look at as it is to drive. And thanks to our Canine Repellent Alloy Protection system, it’s designed to stay that way long after leaving the forecourt. The brainchild of Dr Hans Zoff, head of automotive security, it prevents any dog from relieving itself on the car by administering an immediate, and relatively pain-free, electric shock.
(The Canine Repellent Alloy Protection system advertisement in UK newspapers today)
This new system was also picked up by Metro and they have run it as an editorial feature rather than as an ad today (http://www.metro.co.uk:

Sure this will get lots of comment and debate today - more good April Fools work to carry on BMW's tradition!


Anonymous said...

I love the acronym used!!

Anonymous said...

x6 is phenomenal car, they dont have any problems mechnically so far.

San Diego BMW Service Repair
8680 Miralani Dr, Suite 124, San Diego, CA
(858) 635-9063‎

Internal Optimist said...

^ ^ and is now dog free, spam poster! :)