Tuesday, 6 May 2008

How Hollywood movies influence culture and consumer behaviour - according to VW

How do movies influence consumer behaviour? VW ran an ad in last weekends' Observer Film Quarterly supplement that showed a graph detailing how certain movies have influenced popular culture.

There is no source for the data, but I like the idea that there is a distinct correlation between the release of 'Ferris Bueller's Day Off' and school attendance or a big fall in Karaoke variation at the same time that 'The Bodyguard' was in cinemas!
VW ad showing how Hollywood movies have influenced society and consumer behaviour
(click for larger image)

1 comment:

Anonymous said...

seems very nice news

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