Wednesday, 25 June 2008

MagicSymbol - integrating real world items into digital displays

Magic Symbol is a new technology that brings to life real world items by turning them into 3D digital images. Consumers take a pre-printed card to a scanning point and see it turn into a pre-selected 'Magic Symbol' image on screen. This extends the engagement of printed material and gives opportunities to develop unique marketing messages.

The Magic Symbol technology has been developed by Inition (www.inition.co.uk) and has been used for a variety of clients and events. The following image gives more insight into how Magic Symbol technology works:


The Magic Symbol website has a video showcasing some of the promotions that they have run at www.magicsymbol.com - seeing Magic Symbol working in real life is the only way to explain it properly!

Magic Symbol technology gives an interesting opportunity to integrate offline / digital whilst spreading word of mouth - I think this sort of joined up approach (with one medium stimulating response in another) can only become more important as time and technology move on.

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