Saturday, 19 July 2008

Ad Age Power 150 - ranking of the top European blogs

The AdAge Power 150 is a comprehensive ranking of the worlds top media and marketing blogs. The AdAge Power 150 takes into account a range of metrics from inlinks to traffic to Google Page Rank and lists over 700 blogs. The full list can be seen at http://adage.com/power150 and blogs can be submitted for listing at http://adage.com/power150/submit.

The AdAge Power 150 is (unsurprisingly) dominated by US / Canadian bloggers, however around 15% of the list consists of European bloggers. James Gordon-MacIntosh has published a UK specific Power 150 ranking on his blog (http://t4w.blogs.com/spinningaround) and it started me thinking about what the European Power 150 list would look like. I obviously then got carried away and drew up the whole thing! (I have also analysed the European Power 150 blog list using Wordle here.)

UPDATE: AdAge Power150 European Blog ranking - Jul 2009 here

I am not planning to make this a regular exercise, however this is the full ranking of the European blogs on the AdAge Power 150 for 19th July 2008:


















































































































Power150


European
ranking





Power150
Global
rank
Blog namePower150

Score
Country
1




21Adverblog98ITALY
2




22Adland98SWEDEN
3




23I believe in adv98ITALY
4




33Niche Marketing93POLAND
5




35Adverbox92ITALY
6




45Russell Davies88ENGLAND
7




49David Airey85SCOTLAND
8




50Osocio85HOLLAND
9




51 Marketing & Strategy
Innovation Blog
84BELGIUM
10




53Blogstorm84ENGLAND
11




60Neville Hobson81ENGLAND
12




62Joost De Valk’s SEO Blog81HOLLAND
13




82Adliterate73ENGLAND
14




91Only Dead Fish71ENGLAND
15




104Media Culpa70SWEDEN
16




107Crack Unit69ENGLAND
17




111PR Blogger68ENGLAND
18




115Viralblog67HOLLAND
19




133The Engaging Brand65ENGLAND
20




137Talent Imitates, Genius Steals65ENGLAND
21




139Behind the Buzz64UK
22




153Joe La Pompe63FRANCE
23




161Welcome to Optimism62ENGLAND
24




163Fresh Creation62HOLLAND
25




170HERD61ENGLAND
26




172Krishna De’s BizGrowth News61IRELAND
27




175The Hidden Persuader60PORTUGAL
28




176Because The Message Is The Medium60ANDORRA
29




179The Kaiser Edition60GERMANY
30




184Make Marketing History59ENGLAND
31




191Search Engine Marketing Blog59IRELAND
32




204Invisible Red57PORTUGAL
33




210Modern Marketing57ENGLAND
34




211Cross The Breeze57BELGIUM
35




216Coolz0r – Marketing Thoughts56BELGIUM
36




218A PR Guy’s Musings55ENGLAND
37




219Mindblob55BELGIUM
38




220Spinning Around55ENGLAND
39




221Crenk55ENGLAND
40




222A Source Of Inspiration 55PORTUGAL
41




224Fraser’s Affiliate Marketing Blog55SCOTLAND
42




226Blog till you drop55ENGLAND
43




234PPC Blog55ENGLAND
44




235Marketallica55TURKEY
45




242BeRelevant: Email Marketing54BELGIUM
46




243No Man Is An Iland54AUSTRIA
47




247Social Hallucinations53DENMARK
48




265Wiep.net52HOLLAND
49




268SEOCO52ENGLAND
50




272Ewritings51GERMANY
51




283Faster Future50ENGLAND
52




287Adofdamonth.com50HUNGARY
53




288Hobo SEO UK50SCOTLAND
54




296Greenormal49ENGLAND
55




315The Ad Pit47ENGLAND
56




326Life Moves Pretty Fast46ENGLAND
57




328Drew B’s take on PR46ENGLAND
58




331Murphy’s Law46IRELAND
59




341Brendan Cooper45ENGLAND
60




343Living In A Digital World45ENGLAND
61




36250-Plus Marketing43ENGLAND
62




366Beyond PR43ENGLAND
63




373Interactive Marketing Trends43ENGLAND
64




378Brand Strategy Magazine Blog42ENGLAND
65




380Living Brands42 ENGLAND
66




382Simon Says42ENGLAND
67




394Nick Burcher41ENGLAND
68




398Wadd’s Tech PR Blog41ENGLAND
69




401Mediations41ENGLAND
70




407Duckeldanny41GERMANY
71




409BSI – Research Blog40GERMANY
72




410Business and Games Blog40BELGIUM
73




433Raw Stylus38ENGLAND
74




434This is HERD38ENGLAND
75




444Rubbishcorp37ENGLAND
76




451London Calling37ENGLAND
77




455Simon Wakeman36ENGLAND
78




459The Way Of The Web36ENGLAND
79




478(Almost) Always Thinking35ENGLAND
80




503Get International Clients34FRANCE
81




523A Mountain Dweller in the Thames Valley33ENGLAND
82




528Event Manager Blog33UK
83




529Marketing Safari33ICELAND
84




533Bad Idea, Indeed32BELGIUM
85




540Vincent Thome’s blog32ENGLAND
86




543Unleashed On Marketing32ENGLAND
87




544Pudding Relations32ENGLAND
88




558MobileWeb.be Blog31BELGIUM
89




563Brandgym Blog30ENGLAND
90




564[Bluurb] Stuff and Things30ENGLAND
91




567BrandXpress Blog30ROMANIA
92




574All Things PR30ENGLAND
93




584The New Marketing29ENGLAND
94




596Indolent.com29ENGLAND
95




603Urbanology Weblog28HOLLAND
96




605PR Voice28ENGLAND
97




620In The Cowshed27ENGLAND
98




626Dragan Varagic Blog27RUSSIA
99




629Yacco’s Blog26HOLLAND
100




633Offer and Acceptance26ENGLAND
101




634No Copy26BELGIUM
102




63725 Letters in the Alphabet26ENGLAND
103




643Creative in London25ENGLAND
104




649Be.Interactive25BELGIUM
105




66310 Yetis PR Blog23ENGLAND
106




665The Customer
Experience Labs
23SWITZERLAND
107




680Digital Examples22ENGLAND
108




694PR Wordsmith21ENGLAND
109




710Thinking Sparks19HOLLAND
110




712From PR to Eternity19ENGLAND
111




716Yet Another Planning Blog19ENGLAND
112




718Mesh-Box19GERMANY
113




723Noticing16UK


- 21 European countries are represented on the AdAge Power 150 list and the 113 European blogs make up around 15% of the total AdAge Power 150 listing. Shown as a pie chart (!) here:

European countries represented on the AdAge Power 150 (click for larger image)

- Top blogs for each of the European countries represented on the AdAge Power 150 Global Blog Ranking:

21) ITALY : Adverblog
22) SWEDEN: Adland
33) POLAND: Niche Marketing
45) ENGLAND: Russell Davies
50) HOLLAND: Osocio
49) SCOTLAND: David Airey
51) BELGIUM: Marketing & Strategy Innovation Blog
153) FRANCE: Joe La Pompe
172) IRELAND: Krishna De's BizGrowth News
176) ANDORRA: Because The Message Is The Medium
179) GERMANY: The Kaiser Edition
175) PORTUGAL: The Hidden Persuader
235) TURKEY: Marketallica
247) DENMARK: Social Hallucinations
243) AUSTRIA: No Man Is An Iland
287) HUNGARY: AdOfDaMonth
529) ICELAND: Marketing Safari
567) ROMANIA: BrandXpress Blog
626) RUSSIA: Dragan Varagic Blog
665) SWITZERLAND: The Customer Experience Labs

The above list of European blogs demonstrates how large and far reaching the AdAge Power 150 ranking is becoming. The Power 150 is developing into a key reference point for marketing blogs and I expect the Power 150 to keep growing as word spreads and more non-US blogs apply to be listed.

Let me know if anything is incorrect and feel free to leave comments!

21 comments:

Joost de Valk said...

Note btw that I moved from joostdevalk.nl to yoast.com, and thus have lost my Technorati Authority, and with that quite a bit of ranking :) I'll be back in the top 50 soon!

Igor Buker said...

Hi Nick

Like your overview!

Cheers

Igor

Nick Burcher said...

Hi Joost - Wondered why you had dropped so much! Hope to see you back up there soon - and if you want me to change the address on my listing email me to let me know.

Nick Burcher said...

Thanks Igor!

Also your web address doesn't seem to have worked properly in the comment field - assume you meant it to be http://www.viralblog.com?

Futurelab said...

Although we love to be high in the ranking (or any kind of ranking for that matter :) ) I have to say I'm increasingly wary of all those rankings based on Technorati.

Technorati, after all these years, is still amazingly unstable. Our link-counts wildly swing on a daily basis, beyond the actual 6 months drop-off.

It's a shame there is no more reliable method out there for measuring. But as long as we ourselves don't even know for sure how many readers we REALLY have (RSS readers + emailsubscribers + daily visitors * frequency/uniques or something like that?), I guess such measurements are a long way off.

Dan Thornton said...

I know the Power 150 has downgraded the amount of influence the Technorati rank has on the listing, and included an additional source to try and even things out...

I'm just waiting for my Google PR to return after moving to www.thewayoftheweb.net from my old home on blogspot...

Hjortur Smarason said...

Thanks for taking the time to make such a list. It's nice to be in the top 100 :)

It's going to take me some time to climb to the top 100 on the international list though.

Philippe said...

Hi Nick,

Thanks a lot for this ranking. This gives me a new goal: reach the european top 50 next year.

Cheers,

Philippe

Nick Burcher said...

@futurelab - I agree with you about Technorati to some extent, but whilst it has its moments, it is still one of the most widely used currencies and there doesn't seem to be a viable (mass) alternative (yet.)

- It's really nice to get feedback from other people, saying that they appreciate the work that went into the post and the end result. Thank you!

- Finally thank you to everyone who has linked to me, reprised this post in their blog, emailed me or just generally done anything to raise the awareness of the European Ranking that I have drawn up. I'm pleased you like it!

Dragan said...

I recently found this list, but I am form Serbia, not from Russia.

Regards,

Dragan Varagic

├ůsk Dabitch said...

I've done one based on todays numbers - only the top 100 European blogs however, my typing hand is in *pain* now. ;)

You can find it here:
http://commercial-archive.com/node/145326

I must agree on Technorati being quite unstable, at the same ime, that makes it rather interesting as few other ranking links actually have this much movement in them. :)

gillberk said...

The many different sources also causes the list to move around a lot more than any others, since for example Technorati - despite many years on the web - can suddenly go all wonky.This is certainly something we're talking carefully with Julian about. We're all about being a portal to quality marketing.
-----------
Gillberk

SEARCH ENGINE

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tienaa rahaa said...

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European Agenda said...

Technorati, more or less is one good place where you can get an authority link from. I understand the wave that have been around all big sites recently, but we have to give to the Cesar what he owns. Authority !