Monday, 21 July 2008

Churchill Dog swears in latest Churchill TV ad?

In today’s Metro there is a story about how viewers are convinced that the Churchill dog swears in the latest ad for Churchill insurance. This Churchill TV ad has now gone multi-media as the ‘swearing dog’ has been uploaded to Youtube - meaning it won't go away even if Churchill want it to. A Churchill spokesman has denied that there is any swearing in the ad, but online discussion seems to be spreading. Interesting to see where the debate around the 'swearing dog' ends up.........

'Churchill Dog accused of swearing' story from today's Metro

3 comments:

the king said...

that is absolutely shocking

lolly said...

Some consumers really need to get a life!

Nick Burcher said...

Maybe - but I have been amazed by how many people have been searching for 'Churchill swears'. This has been my most visited post this week (by a long way).

It opens up an interesting debate as well. Traditionally decency protestors like Mary Whitehouse have complained because of things they found offensive on TV - arguing that content was unsuitable because of context or timing.

But it's different online - content is not coming to you (being broadcasted), you are going to the content (and specifying what you want to see.) If you search out a specific piece of content like this using Google and then get offended, surely you can't blame anyone but yourself?