Sunday, 13 July 2008

Facebook USA statistics - US Facebook users split down by age group and by state

Jared Vestal from www.fitannica.com has been doing some work on Facebook user statistics and demographics for the US. Using the www.facebook.com/ads/create function he has been able to identify US Facebook usage by age bracket (figures below.) I have also followed this method and after recently working out Facebook penetration by country, I have now worked out Facebook usage by US state.

UPDATE: July 2009 - latest Facebook USA usage statistics by state

My Facebook usage statistics by US state:

US State
Number of Facebook Users
Alabama
290,060
Alaska
46,400
Arizona
320,320
Arkansas
295,280
California
2,524,680
Colorado
412,240
Connecticut
441,260
Delaware
48,840
District of Columbia
334,100
Florida
1,488,580
Georgia
912,880
Hawaii
91,720
Idaho
69,920
Illinois
1,470,320
Indiana
445,600
Iowa
265,640
Kansas
331,280
Kentucky
294,680
Louisiana
264,600
Maine
136,700
Maryland
548,040
Massachusetts
950,880
Michigan
938,200
Minnesota
637,340
Mississippi
175,360
Missouri
732,160
Montana
53,000
Nebrasksa
197,380
Nevada
100,900
New Hampshire
150,620
New Jersey
1,034,520
New Mexico
57,500
New York
2,204,280
North Carolina
767,300
North Dakota
64,250
Ohio
953,020
Oklahoma
222,520
Oregon
242,500
Pennsylvania
1,189,260
Rhode Island
133,820
South Carolina
311,900
South Dakota
124,680
Tennessee
469,280
Texas
1,586,920
Utah
217,240
Vermont
71,360
Virginia
855,700
Washington
523,260
West Virginia
82,940
Wisconsin
628,840
Wyoming
31,420

Jared Vestal's statistics showing US Facebook users by age:

Age
Number of US Facebook Users
13
58,020
14
335,540
15
982,280
16
1,370,140
17
1,675,400
18
2,193,900
19
2,502,240
20
2,306,100
21
2,146,180
22
1,984,460
23
1,754,680
24
1,449,080
25
1,202,660
26
944,640
27
788,580
28
670,400
29
516,540
30
447,560
31
401,980
32
343,920
33
309,340
34
264,240
35
233,220
36
212,580
37
205,920
38
185,040
39
143,440
40
117,700
41
102,840
42
94,500
43
88,200
44
81,280
45
73,940
46
68,960
47
68,400
48
64,200
49
55,360
50
51,160
51
47,360
52
43,880
54
33,700
55
30,960
56
26,340
57
25,000
58
23,060
59
17,160
60
14,860
61
13,600
62
9,800
63
8,600
64
7,660

(All data taken from Facebook Ads program. NB data will vary slightly as numbers all pulled at slightly different times across the last 2 weeks)


The Facebook Ads tool is useful and can be used to drill down to enable targeting of many different niches - it is also good for producing numbers for inquisitive users. Based on our information, US Facebook users are most likely to be 19 or 20 and living in New York / California and least likely to be over 60 and living in Wyoming!

3 comments:

Anonymous said...

This is a good reason not to sign up for Facebook. If you're 50 years old, you're going to get served ads for AARP and if you're 20 you'll get ads for iPods. Advertisers don't seem to grasp that today, people do not live in nice neat life stages. I have friends who are 40 but live in the life stage of retired persons and many 50-year-olds look and function like 35-year-olds. I would be annoyed and depressed if I got pitched ads that were "age appropriate."

Facebook Application Development said...

This is looking cool that users from America is growing rapidly. Now the strategy should adopt by Facebook to serve all users as per their age segments.

Ram said...

Join New Facebook group for USA Fans http://www.facebook.com/groups/463955596964970/