Tuesday, 8 July 2008

Facebook user numbers by country and Facebook usage by country as percentage of population

I thought it would be interesting to look at where Facebook has most significance. I have looked at total Facebook users by country and also mapped Facebook usage against population.

UPDATE: July 2009 - Facebook usage statistics by country

(Facebook usage by country is no longer published on the Facebook site so thank you to Jared for the advice on how to generate these figures - I am also hoping he will post his Facebook breakdown by US states on this blog shortly).

Here are the 10 countries with the highest number of Facebook users:

Country
Number of Facebook Users
USA
27,811,560
UK
11,171,540
Canada
9,621,820
Turkey
3,464,640
Australia
3,217,380
France
2,461,140
Colombia
2,412,000
Chile
2,105,820
Norway
1,170,660
Sweden
1,141,700


Here are the 10 countries with the highest Facebook penetration (shown as number of Facebook users as a percentage of population):


Country
PopulationNo. of Facebook Users% Facebook penetration
Canada
33,311,2009,621,82028.88%
Norway
4,770,4401,170,66024.54%
UK
60,587,30011,171,54018.44%
Australia
21,357,0223,217,38015.06%
Denmark
5,482,266777,38014.18%
Chile
16,598,0742,015,82012.69%
Sweden
9,201,6501,141,70012.41%
Hong Kong
6,963,100837,90012.03%
Iceland
316,25237,48011.85%
Singapore
4,588,600464,68010.13%


Here are the 10 countries with the lowest Facebook penetration (shown as number of Facebook users as a percentage of population):


Country
PopulationNo. of Facebook Users% Facebook penetration
China
1,324,798,000205,8000.02%
Romania
21,438,0009,0600.04%
Russia
141,912,80067,7600.05%
Bangladesh
158,665,00096,1000.06%
India
1,135,062,000711,5200.06%
Brazil
187,172,536119,0800.06%
Nigeria
148,093,00099,7200.07%
Indonesia
231,627,000209,7600.09%
Japan
127,690,000162,4000.13%
Paraguay
6,127,0007,9200.13%
NB Facebook user numbers not available for all countries.

The above figures highlight countries where Facebook has the opportunity to grow and this may be one of the influencing ideas behind the Facebook Translation initiative. This is backed up when you look at Google Trends Site Visit data to see how Facebook usage has grown in each country.

The Facebook Site Visit graphs for countries like the UK look very different to the graph for countries like Chile (where you can clearly see the effect of Facebook launching in Spanish in Feb 08):

Google Trends Site Visit for www.facebook.com in the UK (click for larger image)


Google Trends Site Visit for www.facebook.com in Chile (click for larger image)

With Facebook currently being translated into a further 63 languages , global usage of Facebook will continue to increase and the above Facebook usage figures give insight into where the growth is most likely to occur.

Sources:
Facebook data from http://www.facebook.com/ads/create/
Population data from Wikipedia http://en.wikipedia.org/wiki/List_of_countries_by_population

5 comments:

JVestal said...

U.S. Facebook User Distribution

Facebook Audience by age group:

Age US Users
13 58,020
14 335,540
15 982,280
16 1,370,140
17 1,675,400
18 2,193,900
19 2,502,240
20 2,360,100
21 2,146,180
22 1,984,460
23 1,754,680
24 1,449,080
25 1,202,660
26 944,640
27 788,580
28 670,400
29 516,540
30 447,560
31 401,980
32 343,920
33 309,340
34 264,240
35 233,220
36 212,580
37 205,920
38 185,040
39 143,440
40 117,700
41 102,840
42 94,500
43 88,200
44 81,280
45 73,940
46 68,960
47 68,400
48 64,200
49 55,360
50 51,160
51 47,360
52 43,880
53 38,520
54 33,700
55 30,960
56 26,340
57 25,000
58 23,060
59 17,160
60 14,860
61 13,600
62 9,800
63 8,600
64 7,660

Nick Burcher said...

Thank you for these stats! I have written them up inside a post and have also worked out Facebook usage by state.

US Facebook statistics are here:

http://www.nickburcher.com/2008/07/facebook-usa-stats.html

nicolas said...

great stats nick, i live in chile and that thing exploted.

keep them coming

cheers

Saba F. Kamran said...

Hey Nick interesting analysis. Listen what might be the source to find out the total number of users on Facebook?

Anonymous said...

Hi Nick,

I'm doing a project on facebook and I was wondering if you could post data from 2008 that shows the countries with the lowest number of facebook users. At least 15 countries would be great! Thanks!