State of the Blogosphere 2008 - Technorati have published their latest survey findings

Technorati have published their ‘State Of The Blogosphere’ survey for 2008. The survey is based on responses from a random sample taken from more than 1.2 million bloggers, supplemented with traditional analysis of Technorati’s index data.

There are some revealing statistics and interesting information – from demographic profiles to the motivations and style of blogging. Excerpts from the report are posted below and there is a link to the full Technorati State Of The Blogosphere 2008 survey at the foot of this page.

- Global Snapshot of Bloggers

Demographics	U.S. Bloggers (N=550)	European Bloggers (N=350)	Asian Bloggers (N=173)
Male	57%	73%	73%
Age
18-34 years old	42%	48%	73%
35+	58%	52%	27%
Single	26%	31%	57%
Employed full-time	56%	53%	45%
Household income >$75,000	51%	34%	9%
College graduate	74%	67%	69%

- The motivations for blogging are varied:

- But those who blog about professional topics appear to be aware of the benefits:

- Overall, one in four bloggers spends ten hours or more blogging each week and half of active blogs attract more than 1000 monthly visitors (only 5% of bloggers did not know how many monthly page views their blog received.)

- Google Analytics is used by 2/3 of bloggers, Sitemeter and Statcounter are used by 20% of bloggers with 42% of bloggers using more than one service for tracking.

- Bloggers are resourceful when it comes to attracting traffic with a range of different methods being employed:

- Four in five bloggers post brand or product reviews, with 37% posting them frequently (90% of bloggers say they post about the brands, music, movies and books that they love or hate.)

- And one of the best indicators of the growth of social media as a media / PR discipline is that one-third of bloggers have been approached to be brand advocates.

Well worth reading the full Technorati State Of The Blogosphere 2008 survey - it can be found here: http://www.technorati.com/blogging/state-of-the-blogosphere

Related posts

Technorati Stae Of The Blogosphere 2009

Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates