Tuesday, 21 October 2008

State of the Blogosphere 2008 - Technorati have published their latest survey findings

Technorati have published their ‘State Of The Blogosphere’ survey for 2008. The survey is based on responses from a random sample taken from more than 1.2 million bloggers, supplemented with traditional analysis of Technorati’s index data.


There are some revealing statistics and interesting information – from demographic profiles to the motivations and style of blogging. Excerpts from the report are posted below and there is a link to the full Technorati State Of The Blogosphere 2008 survey at the foot of this page.

- Global Snapshot of Bloggers

Demographics

U.S. Bloggers
(N=550)

European Bloggers
(N=350)

Asian Bloggers
(N=173)

Male

57%

73%

73%

Age




18-34 years old

42%

48%

73%

35+

58%

52%

27%

Single

26%

31%

57%

Employed full-time

56%

53%

45%

Household income >$75,000

51%

34%

9%

College graduate

74%

67%

69%


- The motivations for blogging are varied:

- But those who blog about professional topics appear to be aware of the benefits:

- Overall, one in four bloggers spends ten hours or more blogging each week and half of active blogs attract more than 1000 monthly visitors (only 5% of bloggers did not know how many monthly page views their blog received.)

- Google Analytics is used by 2/3 of bloggers, Sitemeter and Statcounter are used by 20% of bloggers with 42% of bloggers using more than one service for tracking.

- Bloggers are resourceful when it comes to attracting traffic with a range of different methods being employed:


- Four in five bloggers post brand or product reviews, with 37% posting them frequently (90% of bloggers say they post about the brands, music, movies and books that they love or hate.)


- And one of the best indicators of the growth of social media as a media / PR discipline is that one-third of bloggers have been approached to be brand advocates.

Well worth reading the full Technorati State Of The Blogosphere 2008 survey - it can be found here: http://www.technorati.com/blogging/state-of-the-blogosphere

Related posts

Technorati Stae Of The Blogosphere 2009


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