Twitter has been getting a lot of news coverage in 2009. Hans Kullin has written a great review of how journalists used Twitter after the Hudson River plane crash yesterday (including how a Twitpic (Twitter picture) led news reports.) I wrote about Twitter coverage in UK newspapers and Rick Lamb argues that Twitter could be the new MySpace. Coldplay joining (and promoting their presence) could see Twitter usage increase yet further.
Announcing the Coldplay Twitter profile in their latest Coldplay Messenger email, they say:
"STOP, TWITTER TIME
If it's good enough for Barack Obama, Stephen Fry and MC Hammer , then it's good enough for us. Yes, we've joined the twitter revolution by setting up the official Coldplay twitter feed at www.twitter.com/coldplay. Pop over there to read little Coldplay updates at regular intervals (which, for those unfamiliar with it, is essentially what twitter is for). "
However, whilst Coldplay have been one of the most forward thinking users of digital in the music industry, they may be missing the point a bit with their Twitter usage. The attraction of MC Hammer and Stephen Fry is that it is actually them using Twitter to record their thoughts and actions. The Coldplay Twitter is not being used by Chris Martin et al, it is being used by a PR person to give updates on the band and latest news. Coldplay Twitter use may evolve into something more interesting, but at least they are there and being so will further drive Twitter uptake across the board.
Twitter in UK newspapers
Russell Brand and a number of other UK celebs rush to join Twitter!
Coldplay go viral to promote Viva La Vida free concerts and new album
Coldplay stream 'Viva La Vida Or Death & All His Friends' through MySpace 11 days before release
Coldplay launch new single 'Lost' through social media
Radiohead 'House Of Cards' 3D laser video outsourced through Google
Chemical Brothers use Google Earth to promote 'Midnight Madness'
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