Monday, 12 January 2009

Inauguration - Facebook and CNN combine to offer social coverage of the inauguration of Barack Obama!

On Jan 20th Facebook and CNN will combine to offer the first 'social inauguration.' 'Social TV' is developing quickly, from CNN using Twitter in news bulletins to CBS offering social viewing rooms to live blogs around popular shows and the Facebook / CNN partnership for Barack Obama's inauguration will further develop social TV - many predict it could be the biggest live video event in the history of the web!

CNN / Facebook inauguration day - taken from the CNN Facebook Fan Page

The idea came from the volume of Facebook usage around election day:

- 1.7 million Facebook users donated their status to support a candidate
- 5.4 million people declared that they had voted
- 1.5 million mentioned Obama, McCain, Palin, Biden or Election on their Facebook wall
- 2 million people gave election gifts
- 2.4 million joined the spread the word Facebook Election Day event

stats: Facebook blog

The inauguration is during the working day in the US so CNN and Facebook are assuming that Facebook chatter around the inauguration event will be significant:

Facebook users will be able to update their Facebook pages directly from the live stream meaning they won't have to leave the live coverage to discuss it with their friends. As users make comments while watching the inauguration on, their profiles on will be instantly updated. A mini-Facebook window on will also show updates from friends in real time.

CNN therefore promote Facebook and in return Facebook will promote the CNN coverage, as all Facebook updates made from the CNN widgets will be appended with the phrase “via Live.”

CNN are also publicising the event on their Facebook Fan Page and so far 280,155 Users have declared themselves as 'attending!'

Tune in on January 20th for the first ever social inauguration!

UPDATE: Mashable have published the stats for the CNN / Facebook tie up:

The stats released, as of noon ET:

1. There were 200,000+ status updates through the Facebook integration on

2. at that time, 3,000 people commented on the Facebook CNN feed per minute

3. Obama’s Facebook Fan Page has more than 4 million fans and in excess of 500,000 wall posts

As of 11.45am, CNN:

-had served 13.9 million live video streams globally since 6am


Related posts
Philips George Bush 'Power For Life' tactical ad in UK newspapers
Obama Yourself! Make your own Shepard Fairey style poster
Inauguration marketing - 10 examples of marketing / advertising trying to associate with the Inauguration
Make your own Inauguration speech with the Inauguration Speech Generator!
CBS social viewing rooms - the future for social TV?
The Apprentice - social TV


Niall Harbison said...

This is one that I think will do very well indeed. It makes complete sense that TV blends into online and people interact to have a fuller experience. I suspect this is only the start of these things. I first heard about it on a slick TV add on CNN so they are pushing it big time.

Nick Burcher said...

Yes I think this will be huge. Also with all the other streaming going on today (Hulu, Joost, official site etc) + things like Twitter going mad, could today be the day that the internet falls over?