Here are the 10 best examples of Inauguration marketing that I have seen so far:
1) The IKEA Oval Office
After taking over a Japanese subway train last year, IKEA have taken things to a new level at Union Station where they have created an IKEA Oval Office.
From cpayne on Flickr
IKEA also have a mock motorcade driving around Washington DC for 2 days and have created a virtual Oval Office online at www.embracechange09.com. Online users can add virtual IKEA furniture to the Oval Office and can then send their suggestions to both their friends and the White House!
IKEA virtual Oval Office (click for larger image)2) Fort Lauderdale's beach on wheels!
Fort Lauderdale Convention and Visitors Bureau are taking a mobile beach to Washington DC for the inauguration. The beach is on an flat bed truck, has already toured various US cities (even going abroad visiting the North of England recently) and advocates "a change of weather, a change of scenery!"
3) Dunkin Donuts Inauguration "Stars and Stripes" Donut
"During inaugural week, Dunkin' Donuts customers can enjoy a special new "Stars & Stripes" donut, a frosted donut decorated with red, white and blue star-shaped sprinkles. The new donut is available at participating Dunkin' Donuts shops nationwide for $0.89 from Saturday January 17 to Friday January 23."
Dunkin Donuts Inauguration full press release here.
Dunkin Donuts Inauguration full press release here.
4) Silver Diner's Obamalette and Memorial Meatloaf
In Autumn 08 Silver Diner's in the Washington area introduced the 'Obamalette' to their menu. To celebrate the Inauguration they are taking this further and adapting most of their menu to coincide with the big day - 'Barack & Biden Bacon Cheeseburgers' for everyone!
5) Facebook and CNN are joining up to present 'live social coverage'
I wrote a full review of this in a previous post. Facebook and CNN are combining their products to allow internet viewers of the Inauguration to update their Facebook accounts from inside the live CNN stream - meaning they don't have to leave the live broadcast to communicate with friends or share their opinions.
CNN / Facebook inauguration day - taken from the CNN Facebook Fan Page6) Pepsi - Refresh Everything
Pepsi have launched a major re-brand with new logo and new slogan. The re-brand is being supported with significant ad expenditure and the Inauguration is being heavily targeted with Pepsi marketing. The 'Refresh Everything' slogan has a good fit with Obama's message of 'Change', so Pepsi will break new ads in Inauguration coverage and Pepsi sampling teams will have a significant presence on the streets of Washington DC over the next few days.
Pepsi have also taken the 'Refresh Everything' idea to the web. Pepsi have been using the internet to co-ordinate a number of real world debates, check the Refresh Everything symposium here, and for the Inauguration Pepsi have created a User Generated 'Dear Mr. President' area, where consumers are encouraged to upload a video telling Barack Obama what he should refresh.
Pepsi have also taken the 'Refresh Everything' idea to the web. Pepsi have been using the internet to co-ordinate a number of real world debates, check the Refresh Everything symposium here, and for the Inauguration Pepsi have created a User Generated 'Dear Mr. President' area, where consumers are encouraged to upload a video telling Barack Obama what he should refresh.
Pepsi 'Dear Mr. President' 7) Honest Tea - Barack Forest Berry
Last year 'Honest Tea' (iced-tea drinks) got a boost when Obama was seen drinking their product whilst on the campaign trail.
Barack Forest Berry Honest TeaThe Inauguration flavour is also featured on the Honest Tea Facebook Page here.
8) Microsoft Photosynth to be used in CNN coverage
Microsoft Photosynth is technology that allows the 3D virtual recreation of places and spaces. CNN are planning to use Photosynth as part of their coverage and the Inauguration will see it brought to a mass audience for the first time.
CNN state:
"We'll take your photos from every angle, combine them with CNN's professional shots, and produce what we hope will be an amazing experience that will be shown live on CNN. And you thought the Jessica Yellin hologram was cool! The synth will also be available for everyone to see on CNN.com."
For more on this and links to online demos of the software check Adjoke here.
CNN state:
"We'll take your photos from every angle, combine them with CNN's professional shots, and produce what we hope will be an amazing experience that will be shown live on CNN. And you thought the Jessica Yellin hologram was cool! The synth will also be available for everyone to see on CNN.com."
For more on this and links to online demos of the software check Adjoke here.
9) QVC running the auction at the Inauguration Night Ball
QVC.com showcase their Inaugural Ball involvement on their websiteThe TV shopping network has paid a fee to broadcast live on from the Creative Coalition's Inaugural Ball.
QVC will sell even more Obama election memorabilia (over 100,000 items to date) and presenters will join in the spirit of the evening by wearing ball gowns. Coverage will include the auctions as usual, but will also include live ball coverage too.
QVC will sell even more Obama election memorabilia (over 100,000 items to date) and presenters will join in the spirit of the evening by wearing ball gowns. Coverage will include the auctions as usual, but will also include live ball coverage too.
10) Kodak Obama Book
Kodak homepage - dominated by Obama
Kodak Obama Photo Book
Kodak are using Search to promote an Obama Photobook through their website at www.kodak.com - the homepage is dominated by an image of Obama!
Have I missed anything? Let me know in the comments if anything else should be on this list!
Kodak homepage - dominated by Obama
Kodak Obama Photo BookKodak are using Search to promote an Obama Photobook through their website at www.kodak.com - the homepage is dominated by an image of Obama!
Have I missed anything? Let me know in the comments if anything else should be on this list!
Sources: MediaPost, USA Today, Campaign India, Media Culpa, AdJoke, Facebook, Twitter
The list keeps growing!
11) Legoland host a full ceremony with buildings and characters all assembled from Lego bricks!
Obama takes oath in Legoland!
Hat tip Scott Goodson for the Legoland find - see his full post here
12) Marvel comics release an Inauguration issue of Spider-man
The Spider-man comic has released a special Inauguration issue and inside Spider-man meets Barack Obama! The issue was put together after Marvel learnt that Obama is a Spider-man fan and the Inauguration issue sees Spider-man trying to prevent the Inauguration ceremony being disrupted by one of his 'oldest foes'. Full details on the Marvel website here.Related posts:
Philips George Bush 'Power For Life' ad in UK newspapers
Obama Yourself! Make your own Shepard Fairey style poster
Facebook and CNN partner to offer live coverage of the Inauguration
Inauguration Speech Generator!
IKEA furniture for Sims 2 game
Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
2 comments:
Well we must also consider what are the factors in Obama’s marketing campaign on Presidential inauguration.
http://controversial-affairs.blogspot.com/2009/01/obama-presidential-inauguration-2009_19.html
What about the Spider-man special edition comic that features Obama?
Post a Comment