Tuesday, 3 February 2009

Bud Light 'Swedish' Superbowl ad - funny or offensive?

One of the Bud Light Superbowl ads featured Conan O'Brien and a bizarre stereotype of Sweden. I can't work out if the premise of 'this ad will only be seen in Sweden' is clever tongue-in-cheek or an unfortunate irony (the internet now allowing this ad to be seen in Sweden - potentially alienating a large number of people and generating bad PR for Bud Light)?

"Swedish" (Bud Light Superbowl ad)


.......and for those of you wondering, the end line means - 'Delivering the Drinkability.'

3 comments:

andrew weir said...

Funny...

Anonymous said...

Actually the end means "the difference is drinkability"

Hedin said...

As a Swede, I (like most people probably) think this commercial is pretty funny. I have a hard time picturing anyone feeling offended.

Either way, American Bud isn't very popular here. Drinking a low-calory watery lager like Bud Light would also kind of make me look like Conan in the video so the commercial isn't that far-fetched. :-)