Monday, 16 March 2009

Facebook usage - dominated by young audience, despite older demographics growing quickly

Nielsen released figures last week showing that the fastest growing Facebook demographic segments are in the older audiences with the 35-49 year old and 50-64 year old user base growing significantly faster than younger audiences (Dec 08 vs Dec 07.)

However, whilst this makes interesting headlines / is a good indication of how social networking is being universally adopted, in absolute terms the volume of younger Facebook users still far outweighs (even the combined) number of older users.

I have split down usage by age group for the top 10 countries with highest Facebook penetration:

Country15-2425-3435-44
45-54
55-65
USA23,927,320
14,953,9608,912,9603,757,2802,051,540
UK7,634,100
5,390,3402,617,9201,007,760463,100
Canada
5,032,000
3,248,440
1,672,820848,120451,200
Turkey
5,241,760
2,761,980712,780179,180
78,340
France4,928,980
2,315,280
592,340218,260109,440
Italy
3,353,740
2,898,420
1,327,340462,120
159,480
Australia
2,198,420
1,756,680663,400270,320
144,760
Colombia
2,487,0801,225,980327,940
109,580
49,300
Chile
2,004,720
1,234,640523,200215,400
76,500
Spain
1,141,980
1,869,420
552,780
136,94060,140

Facebook - usage by age group in top 10 Facebook countries (actual numbers of active users)

The figures above are taken from the Facebook advertising interface and show that 46.6% of the Facebook audience of the top 10 countries by usage is in the 15-24 year old age range, followed by a further 30.3% in the 25-34 year old age range.

The older Facebook demographics may be growing faster than the younger demographics, but 75% of Facebook users in the largest countries by Facebook usage are still under 35.

LATEST FACEBOOK USAGE FIGURES BY COUNTRY HERE


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8 comments:

joeleighton5 said...

Nice post, Nick.

Don't supposed you're aware of any data on the most popular interests of various FB demographics.

Thanks, Joe

Anonymous said...

could you please provide data on all egyptian groups in facebook? That will be most welcome

Anonymous said...

could you please provide data on all egyptian groups in facebook? That will be most welcome
my name is saeed elmasry
sdelmasry@yahoo.com

Anonymous said...

Hy Nick,

Could you please advise status for Egypt in terms of demographics ad age.
Thanks and best regards,
Rania

Nick Burcher said...

Hi Rania, no demographics but total number of Facebook users in Egypt by age are:

13-17 year olds: 270,620
18-24: 1,095,700
25-34: 584,880
35-44: 146,000
45-54: 49,460
55-64: 18,240

Figures sourced from Facebook on 6th Nov 2009.

nig said...

Hi,

Could provide the statistics of Batam (Indonesia) facebook users?
Which include demographics.

Thanks, Nov

Anonymous said...

Hi thr,

can i have the statistics of demographics for singapore according to age and gender? thx=)

Nick Burcher said...

I have just posted the latest Facebook Usage statistics by country for July 2010 figures are compared to July 2009 and July 2008.

Please leave all questions about other countries on this new post.