Color Line, Legoland and Visit Denmark have clubbed together to create a video based tourism site. The site shows a film based around Lego characters, but also allows users to create their own. These user created Lego films can then be uploaded to a gallery or easily shared through Facebook, blogs etc.
Users can name their film, their characters and choose from a wide range of clips, assembling them in any order that they like. The dialogue in these clips can be edited to whatever the user chooses with previews / playback available throughout the creation process.
This is fun, engaging, and most importantly, instinctive and easy to use. Even though everything is in Danish (which I don't speak), I have managed to use the tools to create a quick film of my own - no greater testament to usability than the ability to use site functionality in a language you don't speak!
We have seen the 'Best Job In The World' from Australia tourism, we now have 'create your own Lego film' from Denmark - I wonder where the next great example will come from?
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