Wednesday, 1 April 2009

BMW Magnetic Tow Technology - April Fools Day creative 2009!

New - BMW April Fools Day 2012 - the BMW Driverless Running Coach!

BMW have a history of running spoof ads on April Fools Day and for April Fools Day 2009 BMW have revealed their 'Magnetic Tow Technology' in UK newspapers this morning:

BMW Magnetic Tow Technology April Fool
BMW Magnetic Tow Technology - April Fools Day 2009 (click for larger image)

The ad is headlined 'BMW Magnetic Tow Technology. For once, we're happy to be behind the competition.'

It goes on to say: 'Why burn your fuel when you can burn someone else's? BMW Magnetic Tow Technology is an ingenious new system that locks on to the car in front via an enhanced magnetic beam. Once your BMW is attached you are free to release your foot from the accelerator and turn off your engine.'

BMW Magnetic Tow Technology is a great follow up to last years Canine Repellent Alloy Protection - Happy April Fools Day!

UPDATE: There is a page on the BMW website that explains Magnetic tow technology and people in the UK can phone 0800 777119 for a Magnetic tow message ("It sounded good, but as we all know, there is no such thing as a free ride.") There is also the opportunity to email uve.vollenvorit@bmw.co.uk with Magnetic Tow Technology feedback!

Related posts
April Fools Day 2013 - BMW P.R.A.M.
April Fools Day 2010 - BMW Political Roundel Attachment Tag
April Fools Day 2009 - Waitrose advertise Pinanas!
April Fools Day 2008 - BMW Canine Repellent Alloy Protection system
April Fools Day 2008 - Virgin and Google combine for Mars mission

2 comments:

simple simon said...

Of course knowing the date so like many people I was taking almost everything in the newspaper with a large glass of scepticism.

I wonder how many people emailed Mr Know-it-all at his 'you've fallen for it@bmw.co.uk' addy to seek more information?

btw, this emerging technology is a variant of the concept which is already well known to devotees of 'Star Trek' where the good ship Enterprise has often demonstrated an ability to use 'tractor beams' to lock on to other craft / vehicles, albeit usually to pull them towards it, rather than as an alternative form of motive power.

Simon

simple simon said...

Of course knowing the date so like many people I was taking almost everything in the newspaper with a large glass of scepticism.

I wonder how many people emailed Mr Know-it-all at his 'you've fallen for it@bmw.co.uk' addy to seek more information?

btw, this emerging technology is a variant of the concept which is already well known to devotees of 'Star Trek' where the good ship Enterprise has often demonstrated an ability to use 'tractor beams' to lock on to other craft / vehicles, albeit usually to pull them towards it, rather than as an alternative form of motive power.

Simon