Thursday, 23 April 2009

Naked People in London - it was for the Peugeot 308 CC launch......

Yesterday London’s commuters were reeling from a ‘rude’ wake-up call, as 308 naked figures joined in the morning rush hour, with only scarves to cover up their modesty.

Peugeot naked people in London308 blue scarf wearing 'naked' people in London yesterday

However, rather than being truly naked, the 308 people involved were wearing specially made bodysuits - and we now know why..........

The London nudes were promoting the launch of the new Peugeot 308 CC, with the scarf symbolising the new Airwave Neck Heating System or 'heat scarf.'

Peugeot naked people in London 2308 blue scarf wearing 'naked' people in London yesterday

A microsite www.nudeinascarf.com has been set up to coincide with the launch. There is a Nude In A Scarf Flickr page here and also YouTube videos of the naked activities in London:


This is yet another example of how launches are turning to mysterious 'events' to stimulate conversations, rather than using the tried and tested big splash media execution - if nothing else the 308 naked people in London prompted a variety of comments on Twitter:


Naked people in London Twitter 2
Naked people in London TwitterNaked People in London Twitter 3

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2 comments:

Alex Smith said...

Thank you for putting my sanity to rest.

Michael Litman said...

That is genius. Wondering though if it will sell cars?