Yesterday London’s commuters were reeling from a ‘rude’ wake-up call, as 308 naked figures joined in the morning rush hour, with only scarves to cover up their modesty.
308 blue scarf wearing 'naked' people in London yesterdayHowever, rather than being truly naked, the 308 people involved were wearing specially made bodysuits - and we now know why..........
The London nudes were promoting the launch of the new Peugeot 308 CC, with the scarf symbolising the new Airwave Neck Heating System or 'heat scarf.'
The London nudes were promoting the launch of the new Peugeot 308 CC, with the scarf symbolising the new Airwave Neck Heating System or 'heat scarf.'
308 blue scarf wearing 'naked' people in London yesterdayA microsite www.nudeinascarf.com has been set up to coincide with the launch. There is a Nude In A Scarf Flickr page here and also YouTube videos of the naked activities in London:
This is yet another example of how launches are turning to mysterious 'events' to stimulate conversations, rather than using the tried and tested big splash media execution - if nothing else the 308 naked people in London prompted a variety of comments on Twitter:
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2 comments:
Thank you for putting my sanity to rest.
That is genius. Wondering though if it will sell cars?
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