Thursday, 30 April 2009

T-Mobile Trafalgar Square Karaoke 'Flash Mob'

T-Mobile have been making their latest 'Life's For Sharing' ad in Trafalgar Square in central London. Hot on the heels of the dancing flash mob at Liverpool St station, thousands of people attended Trafalgar Square tonight to take part in the filming of the new T-Mobile ad - Flash mob karaoke.

T-Mobile Trafalgar Square Flash Mob Karaoke flyerT-Mobile Trafalgar Square Karaoke flyer

T-Mobile Trafalgar Square KaraokeT-Mobile Trafalgar Square with 'warning you are in a TV ad sign'
(click for larger image)

The event was basically a giant karaoke hosted by Vernon Kaye and including a mass crowd in 'the making of' video is a great way of creating buzz and anticipation for a TV commercial before it airs.

T-Mobile Trafalgar Square KaraokeT-Mobile Trafalgar Square - big screen karaoke with thousands of people!
(click for larger image)

I also took some video at the T-Mobile Trafalgar Square event - here is the end of 'Hey Jude':

And a bit of 'Amarillo' too:

Flickr photos here: T-Mobile Trafalgar Square Karaoke


T-Mobile screened the Trafalgar Square karaoke flash mob ad for the first time tonight (during the 9pm break on Britains Got Talent) - here's the full length LifesForSharing T-Mobile 'Hey Jude' ad:

What do you think?

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Keishi said...

Great stuff - was there around 5+ but decided not to wait around as had to rush somewhere else . pity!


Claire said...

i was there! managed to get into the square itself and was filmed singing along to "Hey Jude" at the end! was an AMAZING experience!Pink was a nice suprise too! Cant wait to see the ad!

graemeharrison said...

Good footage Nick - Nice one!


MadMenMedia said...
This comment has been removed by the author.
MadMenMedia said...

Loving this Nick. "Way to amarillo" - a very down to earth tune if I say so myself! Would have loved to been there , even if Im not a T-Mobile customer

David Wilding said...

nice post, lovely campaign.

Where do they go from here?

Wembley Stadium?

Nick Burcher said...

I know what I'd do as the next phase - but I'm not going to share it!

MadMenMedia said...

ohhh... The old TEASE tactics... Im liking it. Will definitely keep my eyes peeled.