I wrote earlier about how ITV are doing some exciting things with the ITV.com coverage of the FA Cup Final by integrating Twitter feeds etc. I wonder if they could follow the lead of Channel 2 in Israel who ran some really interesting live sponsorship idents on their Champions League final TV coverage?
The Israeli TV Champions League final coverage featured inscreen ads for Optalgin painkillers - shown as players fell injured. As soon as a player hit the ground an ident appeared at the bottom of the TV screen with the message "Optalgin. Strong for strong pain" (!)
This obviously takes a fair deal of organisation and I think the end result is really effective - however, unfortunately (?) in the UK this sort of activity might not be possible due to the Ofcom regulations on editorial integration of sponsorship / restrictions on product placement.....
via Brand Republic
ITV FA Cup Final Twitter integration