Saturday, 23 May 2009

MoFilm Spike Lee Cannes competition - get creative with some of the world's leading brands

MoFilm have launched a creative competition called “You to the Power of 12-U12” - details available at http://cannes.mofilm.com. The competition is based around the Cannes film festival and offers some great prizes, plus the chance to meet Spike Lee.

Spike Lee MoFilm announcementSpike Lee MoFilm competition announcement

Some of the world's leading brands have added creative briefs to the MoFilm website (AT&T, Best Buy, Doritos, HP, Kodak, Renaissance Hotels, Nokia, OMO, Philips, Telstra, Visa and Vodafone.) The MoFilm competition allows internet users to create their own video interpretations of these briefs and then submit them for judging by a panel that includes Spike Lee. There will be a winner for each brand, so 12 winners in all.

MoFilm Cannes competitionMoFilm competition participating brands

All the winning entries will be showcased at the Cannes Advertising Festival and the top 3 invited to Cannes on an all expenses paid trip. The winners will also get a share of a prize fund, a prize offered by the brand that they worked on and the chance to work with Spike Lee.

Prizes include:

- AT&T offering 2 tickets to the American Idol 2010 finale with $2000 expenses
- Kodak offering to show the winning creative on their Times Square billboard in New York
- Nokia offering to embed the winning creative on all 10 million Nokia handsets sold in the UK over the next 12 months
- Vodafone offering the winner the chance to drive around Goodwood racetrack with Lewis Hamilton

Deadline for entries is June 8th - good luck!

Related posts
Nokia and Spike Lee partner for UGC competition
Getty images launch 'The Ultimate Pitch' Cannes competition (2008)

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