Thursday, 11 June 2009

'Warning, Predators' - advertising to sharks to highlight the SaveOurSeas message

Ocean conservation has quickly risen up the agenda recently with the End of The Line film pushing businesses and consumers to re-appraise their choices around sea based produce (the Nobu Bluefin tuna debate, M&S / Pret A Manger etc are all examples of how attitudes are changing).

EndOfTheLine trailer:


At the same time the Save Our Seas Foundation has been working to highlight the issues faced by the marine environment and through Saatchi & Saatchi South Africa have recently highlighted the plight of sharks with some clever poster executions.

Posters entitled 'Warning - Predators Beyond this point' were displayed to sharks at the Two Oceans Aquarium, with a final message informing them that 'humans kill over 100 million sharks every year' (vistors therefore saw this message the wrong way round.)

Warning Predators shark advertisingClose up of the Warning Predators sign (seen backwards by humans, the message is for the sharks!)

Shark Warning Aquarium advertThe Warning Predators sign in situ

A display card was also added to the aquarium display informing visitors that humans are the most deadly predators. (Other images can be seen here).

This campaign has apparently had a good response from visitors and is set for international roll out. A good reminder that sometimes a good idea doesn't need complicated execution to be impactful - especially when an environment message is at the centre of it.

Hat tip Osocio

Related posts
Clever ambient ad in Amsterdam highlights climate change
David de Rothschild floods Second Life to highlight global warming
Mercedes-Benz dealership 'hijacked' by climate change poster

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