Following the formula that saw Cassette Boy Does The Apprentice go viral a few months back, DDB London have created a film for Kwik Fit that sees various Obama speeches mashed up into a pro-Kwik Fit message.
According to Marketing, the Kwik Fit Obama film was first shown at the Kwik Fit Annual General Meeting before being seeded onto YouTube.
The recent FT campaign was officially endorsed by Obama:
and I'm guessing that the Kwik Fit Obama tyre change film probably wasn't:
'Obama calls for tyre change' - full text:
"My fellow citizens,
I’ve come here today to talk to you about something happening of huge importance.
We must make sure we have the correct tyre pressure by keeping our tyres inflated.
Of course citizens should have the right to access free, regular tyre inspections.
For if required we must ask for change,
All this Kwik-fit can do.
All this Kwik-fit will do.
You’ll be amazed at what we do.