World of Warcraft is the world's largest MMORPG (Massively Multi-player Online Role-Playing Game) with Blizzard Entertainment reporting 11.5 million WoW subscribers - and Twitter is now about to be added to the World Of Warcraft environment.
Tweetcraft is a new Twitter client that operates inside World Of Warcraft, allowing WoW players to more easily connect both their virtual gaming world and their real world:
Tweetcraft - World Of Warcraft Twitter trailer
Tweetcraft was created by Gabor Ratky of EPAM systems, Dan Fernandez and Mike Sampson from Microsoft, with Lincoln Anderson from 352 media designing the UI and logos.
Tweetcraft is an in-game client for World Of Warcraft and allows users to:
- Send / receive tweets inside the game (meaning World Of Warcraft players don't need to leave the gaming environment to communicate with people outside of the game)
- Queue tweets to send at a more convenient time
- Autotweet on login or if the player gets an instance or an achievement
- Upload in-game shots directly to TwitPic
After the recent announcement that Facebook, Twitter and Last.fm are to be integrated into the XBox 360 platform, Tweetcraft is another example of how 'social' is tieing things together - Social is not a standalone channel, it can facilitate / link together actions across a variety of platforms and as gaming gets more socialised, it could be a huge area for Twitter, Facebook and the like.
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