Tuesday, 18 August 2009

Viral Squirrel!

This weekend a squirrel became an international celebrity after gatecrashing a holiday photo:

Squirrel gatecrasher holiday photoThe gatecrasher squirrel

Melissa Brandts and her husband were on holiday at Lake Minnewanka in Banff National Park, Canada and after setting their camera on timer a squirrel decided to take a starring role in their photo.

The photo has gained international attention after being submitted to the website of National Geographic magazine, however after featuring in various news reports the squirrel has taken on a life of it's own.

Facebook has seen various activity including the creation of a group called 'Nuts the squirrel is a legend!'

Various Squirrel Twibbons have been set up allowing Twitter users to add the squirrel to their Twitter picture (with the most popular Squirrel Twibbon currently having 312 supporters):

Squirrel gatecrasher TwibbonSquirrel Twibbons

and there is even a website called The Squirrelizer which allows the Squirrel to be added to any photo:

Squirrelizer Squirreliser SquirrilizerThe Squirrelizer

It's August and the news 'silly season' is upon us so obviously this sort of story appeals to journalists. However the gatecrasher squirrel is also a good example of how a small piece of user generated content can quickly travel the world (unless of course this is a viral tourism campaign for Banff National Park!)

UPDATE - More viral squirrel stuff:

- @Banff_Squirrel
on Twitter

- The Viral Squirrel promotional video:

- Quip-art allows internet users to overlay the Squirrel on any webpage and send / tweet the link: http://www.quip-art.com/overlay/18005

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