Virgin trains have previously run tactical, sport related ads - see the Liverpool / Robbie Keane ad here. Running something Ashes related has proved too hard to resist so in today's London Lite Virgin Trains ran this:
Sure Flintoff tactical press advertising
Yahoo! - Ashes related newspaper ads in the UK
Nice British Airways tactical ad for Team GB homecoming
Philips George Bush 'Power For Life' tactical ad
Ryanair - Barack Obama stars in latest Stansted fares promotion!