There are a number of tactical Ashes cricket ads in the UK press this morning with the most unexpected coming from Yahoo! who are using print to promote their cricket services - seen this morning in the Times and Telegraph newspapers:
'Cricket in The Park' - Regents Park
BBC Test Match Special Ashes widget
Flintoff in Puma video to promote the 'Koala Box'
Sure create Flintoff pedalo film - and then sell the pedalo on Ebay
Sure tactical Flintoff / Ashes advertising