Saturday, 5 September 2009

District 9 viral phone line

One of the methods used to promote new alien movie District 9 is a phone line for 'reporting non-humans.' The District 9 phone line is being advertised on phone boxes in London:

District 9 phone box posterDistrict 9 phone box hotline advertisingDistrict 9 phone box advertising

The phone number (020 7148 7468) is a central London phone number and 'all non-humans are banned from using this phone.' This is what happens when you phone the District 9 hotline:


It's a shame that they had to use such a long disclaimer on option 1, but I like the way that phoning the District 9 number gives you the addresses of further web properties - Multi-National United.com and mnuspreadslies.com

And these sites then act as a gateway to a huge array of District 9 content:

Multinationalunited.comwww.multinationalunited.com

MNU spreads lieswww.mnuspreadslies.com

District 9 gamesDistrict 9 game

Maths from outer space District 9Maths from outer space

Well worth exploring and I love the way that one piece leads to another and so on. Also like the fact that different mediums are pulled together to create an experience - outdoor advertises telephone, which then promotes web properties, with web work consisting of games, promo clips, blogs and more.

Clever stuff and it's tempted me to go and see it!

Related posts

Watchmen viral activity
around the cinema release
Dark Knight viral seeding 2 years before film release
Reverse product marketing for the Simpsons Movie
5 examples of viral marketing for Lost Series 4

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