Global Broadband statistics - connections still increasing in all regions

73% of British people now "say broadband [is] as essential as water." In more inaccessible parts of the world people like Captain Alejandro Fernández and the crew of the Tyco Resolute are going to great lengths to connect populations to cheap, fast broadband and despite the economic slowdown consumers across the world are showing a continued desire to be plugged into high speed internet.

Indeed one of the key drivers behind internet development has been the increase in broadband penetration and new broadband statistics from the Broadband Forum show continued growth in number of global broadband connections:

Broadband regional numbers

Territories	2008Q2	2009Q1	2009Q2
		Total	Total	Net Qtr Add	growth in quarter	growth in 12 months
Asia-Pacific	60,875,668	64,598,397	65,959,917	1,361,520	2.11%	8.35%
Eastern Europe	19,408,909	23,713,655	25,107,902	1,394,247	5.88%	29.36%
Latin America	22,294,590	27,947,382	29,292,408	1,345,026	4.81%	31.39%
Middle East and Africa	10,934,739	12,819,703	13,054,260	234,557	1.83%	19.38%
North America	83,445,376	93,502,047	95,845,689	2,343,642	2.51%	14.86%
South and East Asia	84,002,699	100,884,917	105,389,289	4,504,372	4.46%	25.46%
Western Europe	99,721,070	107,878,672	109,650,503	1,771,831	1.64%	9.96%
Global Total	380,683,051	431,344,773	444,299,968		3%	14%

Source: Data provided for the Broadband Forum by Point Topic (www.point-topic.com)

Top 10 broadband countries

Country	2008Q2	2009Q2
	Total	Total
China	75,768,350	93,549,000
USA	74,440,195	86,227,582
Japan	29,584,700	31,085,500
Germany	21,420,702	24,086,250
France	16,601,286	18,324,300
UK	16,718,400	17,838,200
South Korea	15,061,659	15,876,992
Italy	11,534,230	12,855,463
Brazil	8,490,400	10,469,755
Canada	9,005,181	9,618,107

Source: Data provided for the Broadband Forum by Point Topic (www.point-topic.com)

Broadband penetration is therefore still increasing, with noteworthy increases in Eastern Europe (29.4% in 12 months), Latin America (31.4% in 12 months) and South / East Asia (25.5% in 12 months) - though broadband is also showing healthy increases in Western Europe, APAC and North America.

Easy to forget that in some areas the internet revolution is only just beginning and the continued growth of broadband facilitates ever more innovative ad formats, greater use of online streaming, increased opportunity for sharing / self-publishing / social networking - all the while opening up new markets / removing global boundaries and developing new opportunities for internet marketing along the way.

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