This morning @Kulturtrends posted a link to Aisle One who have published a series of 1960's and 1970's Scandinavian logos. I think these are interesting but would be even more so if they were seen in context of advertising / editorial.
However, I have my own examples of old Swedish ads as I recently found some ageing Swedish home interest magazines - and the advertising is fascinating (click on any picture for a larger image).
However, I have my own examples of old Swedish ads as I recently found some ageing Swedish home interest magazines - and the advertising is fascinating (click on any picture for a larger image).
The magazines - Allt i Hemmet Nov 1957, Hem o Fritid Jan 1967, HusModern Jun 1976(click for larger image)
From Allt i Hemmet November 1957 - the fabulous Ericsson Radiola TV:
From Hem o Fritid Jan 1967 - a bathroom suite with an interesting colour from IDO:
From Hem o Fritid Jan 1967 - ICA's Happy New Year ad:
From Hem o Fritid Jan 1967 - a luxury Siemens kitchen ad :
From Hus Modern June 1976 - an ad for King Carl XVI Gustaf royal wedding china:
From Hus Modern June 1976 - an ad for Kelloggs Muesli:
and finally some great fashion from Hem o Fritid Jan 1967:
This isn't necessarily the sort of thing that I would normally post, but I'm not sure Adland archives go back to 1957 - and rather than let these ads stay in a remote cupboard in Sweden I thought they should be highlighted to a wider audience......comments welcome!
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2 comments:
The fashion in those ads look like some of the gladrags American Apparel are selling right now. So brand new, they're retro?
Maybe - though I'm not sure the Radiola TV radio combination unit will be coming back any time soon!
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