TGI Friday's have launched a huge Facebook offer after 'a friendly bet' with a fan called Woody. If self proclaimed number one fan Woody can get 500,000 Facebook fans by 30th September 2009, then the first 500,000 will be entitled to a free Jack Daniels Burger or Jack Daniels Chicken Sandwich.
In the press release Woody says: "T.G.I. Friday's was way cool even before they agreed to let me give away Jack Daniel's burgers and Jack Daniel's Chicken Sandwiches, but I need your help to win this bet. I need you to be my fan on Facebook. If you're one of the first half a million to be my Facebook fan, we'll celebrate together in mid-October with a free Jack Daniel's burger or a Jack Daniel's Chicken sandwich."
Woody has also released a video on YouTube that explains more:
With 80,000 fans so far at www.facebook.com/fanwoody, Woody is well on his way to his 500,000 goal, but he appears to be taking nothing for granted and a further YouTube film shows the lengths that Woody is going to:
This promotion is US only and participants have to Fan Woody and submit an email address to receive the coupon. This is a nice awareness initiative, hubbed on Facebook and amplified using Twitter and YouTube - but this is also a great data capture exercise. If successful then TGI Friday's will have recruited 500,000 email addresses for their database and, by relying on earned media rather than paid media, the only significant cost will be coupon redemption.
......and from a customer perspective, Fan Woody + give email address = free Jack Daniels burger is a nice reward for a quick bit of online interaction?