The music industry has gone through dramatic changes in recent years and a QR code at Oxford Circus underground station in London is yet another reminder.
At the (Argyll Street) exit of Oxford Circus a large QR code is stuck on a window:
At the (Argyll Street) exit of Oxford Circus a large QR code is stuck on a window:
Oxford Circus station QR code
Oxford Circus Grum QR code (click for larger image, will work on QR code readers)This QR code points to www.grum.tv/runaway.html - where people can hear an MP3 version of 'Runaway' by Grum. This page is then linked to Grum's MySpace page at www.myspace.com/GRUMMMUSIC and, in turn, the Grum MySpace page has more music and also links to other content such as the Runaway YouTube video:
So a random sticker / 'poster' at an underground station is made interactive through the QR code mechanic and subsequently opens up the opportunity for deeper engagement across a number of sites (starting on mobile and moving to the desktop) - though technically I assume this still qualifies as fly-posting?
Interesting approach though.....
Related posts
The QR code 'Living Book'
Examples of QR codes hitting the mainstream - from CSI to Pepsi cans
QR code short story competition
Coca-Cola Japan - QR code vending machines
Fendi run QR code on newspaper advertising
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2 comments:
i-nigma: The Fastest Mobile Code Reader in the West! -
http://bit.ly/1pWC25
Is 3G network access ok down there? I realise this the QR code site is near the exit, but it's still below street level.
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