After a successful trial earlier this year, Scandinavian airlines have announced that passengers can now use 2D code mobile boarding passes on flights operated by SAS and Blue1 across Scandinavia and Europe.
- When passengers check-in via SMS or the SAS Mobile Portal (http://m.flysas.com), check-in confirmation contains a web link and when clicked the Mobile Boarding Pass is displayed on the phone
- The Mobile Boarding Pass contains details of flight number, seat number, departure and arrival time - and it also contains a 2D Bar Code
- The 2D Bar Code can be used to register baggage at SAS Self Service Kiosks. Holding a mobile boarding pass up to the bar code scanner starts the baggage check process
- To board the plane the bar code is simply held up to a bar code scanner at the gate
Scandinavian Airlines / SAS have been pushing mobile services this year as they strive towards having 80% of passengers check-in using the internet or mobile. A few months ago a hard copy of the Scandinavian Airlines tongue-in-cheek 'Love At First Flight' guide to mobile travel solutions was sent to a large number of customers to promote SAS mobile products:
Love At First Flight guide to mobile solutions (read the whole story here)
The SAS mobile initiatives are a good example of how mobile marketing is more than just 'banners on a different screen.' Mobile should be seen as an enabler and there are great opportunities to harness mobile to improve customer experience. Full mobile check-in is a good example of this - making life easier for passengers and streamlining process for the airline at the airport.
So how long before mobile check-in becomes the norm?