John Smith's bitter have announced that they will shortly be offering drinkers the chance to own a share of 'Smithy', a 3 year old thoroughbred racehorse.
Smithy - The People's Race horseFrom January 2010 buying a pint of John Smith's in participating pubs will entitle the purchaser to register for a share in 'Smithy - The People's Race Horse.' Share holders will then be able to participate in Smithy's development through voting on various decisions as the season progresses.
Smithy's Yard Everything is pulled together on a Smithy area of the John Smith's website at www.johnsmiths.co.uk/smithy. Here you can learn about Smithy's background, as well as meeting other important characters such as Dominique, Donald and Old George.
The Smithy website contains various multi-media information (with additional things like Facebook Pages promised shortly.) The crowd sourced football experiment at Ebbsfleet United saw a lot of buzz (if not necessarily long term success) and the Smithy promotion could create significant interest / discussion amongst John Smith's drinkers - though there is obviously a bit of a wait before this all goes live........
The Smithy website contains various multi-media information (with additional things like Facebook Pages promised shortly.) The crowd sourced football experiment at Ebbsfleet United saw a lot of buzz (if not necessarily long term success) and the Smithy promotion could create significant interest / discussion amongst John Smith's drinkers - though there is obviously a bit of a wait before this all goes live........
Related posts
Myfootballclub.co.uk - internet consortium controlled football club
Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
0 Comments:
Post a Comment