Sunday, 25 October 2009

Smithy - the John Smith's Race Horse

John Smith's bitter have announced that they will shortly be offering drinkers the chance to own a share of 'Smithy', a 3 year old thoroughbred racehorse.

John Smiths Smithy The Peoples Race HorseSmithy - The People's Race horse

From January 2010 buying a pint of John Smith's in participating pubs will entitle the purchaser to register for a share in 'Smithy - The People's Race Horse.' Share holders will then be able to participate in Smithy's development through voting on various decisions as the season progresses.

John Smiths Smithys yardSmithy's Yard

Everything is pulled together on a Smithy area of the John Smith's website at www.johnsmiths.co.uk/smithy. Here you can learn about Smithy's background, as well as meeting other important characters such as Dominique, Donald and Old George.

The Smithy website contains various multi-media information (with additional things like Facebook Pages promised shortly.) The crowd sourced football experiment at Ebbsfleet United saw a lot of buzz (if not necessarily long term success) and the Smithy promotion could create significant interest / discussion amongst John Smith's drinkers - though there is obviously a bit of a wait before this all goes live........

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1 comment:

tg17 said...

Smithy, John Smith's real life racehorse, is now a couple of months into his second season and has progressed to novice hurdles. To celebrate, John Smith's have updated Smithy's website with a new look and better functionality. Consumers are encouraged to sign up to be shareholder and will receive a match bet and free trial subscription to Racing UK channel just for registering. There are also going to be over £50,000 of prizes and experiences on offer throughout the season via the website exclusively for shareholders so, don't delay, go to www.johnsmiths.co.uk/smithy and sign up today!