Monday, 2 November 2009

Jordin Sparks / beinggirl.com 'Americas biggest sleepover party'

P&G's Always / beinggirl.com (the community site aimed at girls in their teens / formative years) have announced that Jordin Sparks will host "America's Biggest Sleepover" on Saturday, November 7.

Jordin Sparks America's Biggest Sleepover Facebook badge

The online event will be hosted at beinggirl.com and will bring together girls across the US for 'a night of fun, sleepover-themed activities' including games, recipes, hairstyling tips and advice from other girls on how to host the perfect sleepover party. Girls can register to be part of this event on beinggirl.com until November 7 and for every girl that participates in "America's Biggest Sleepover," Always will donate $1 (up to $25,000) to Protecting Futures, a program dedicated to helping girls in developing regions stay in school.

Beinggirl.com also will feature exclusive performances from Jordin Sparks including well known hits and tracks from her new album, Battlefield. She will also answer fan questions submitted on beinggirl.com and participate in other activities throughout the evening.

For more information about America's Biggest Sleepover, please visit www.beinggirl.com or the Facebook Event page. (Girls who are already subscribers to beinggirl.com will be automatically registered for the event.)

By connecting girls across the U.S. through a shared experience, 'America's Biggest Sleepover' is a great way of driving traffic / awareness for beinggirl.com whilst allowing like-minded girls to foster connections and learn from discussion in a safe environment - a good example of how 'social marketing' is not just about 'doing something on Facebook' (though Facebook is being used to drive awareness.)

America's Biggest Sleepover also allows Jordin Sparks to showcase her music and further her fan base in a uniquely, personal environment - a nice way of an artist giving back to her fans, whilst the sleepover deepens Always brand engagement by 'bringing people together and giving them something to do.'

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