Tuesday, 24 November 2009

McDonalds Augmented Reality Star Wars Happy Meals in France

Another Augmented Reality post - this time it's McDonalds in France with Augmented Reality Star Wars Happy Meals!

Star Wars Augmented Reality Happy Meal homepage

The Augmented Reality Happy Meal box has a tear off card and if presented to a Webcam at the Star Wars Happy Meal website, the user can play a Star Wars / McDonalds AR game.

Star Wars Augmented Reality Happy Meal instructions 1Star Wars Augmented Reality Happy Meal instructions (1)

Star Wars Augmented Reality Happy Meal instructions 2Star Wars Augmented Reality Happy Meal instructions (2)

Star Wars Augmented Reality Happy Meal instructions 3Star Wars Augmented Reality Happy Meal instructions (3)

* roughly translated as 'get the card, find a computer with a webcam, the force is with you!'


The AR Star Wars game is in two phases, the first is the reveal and test flight of Obi-Wan Kenobi's Delta-7, with phase two being the fight against the Slave1 spaceship.

Promotional ad for the Augmented Reality Star Wars Happy Meals is here:


McDonalds adopting Augmented Reality on Happy Meal boxes is another example of how Augmented Reality is becoming more mainstream. Happy Meal AR is also a great way of giving additional value to customers, but also creating a deeper 'brand experience' - yes you can play a free Star Wars game, but while you do it you are exposed to McDonalds branding long after you have left the restaurant and finished your meal.

Hope this comes to the UK soon!

[Hat tip Total Immersion]

Related posts

McDonalds socialise Piccadilly Circus outdoor site
Stormtrooper 365 - a Star Wars Flickr project
Star Wars UnCut - internet users remake Star Wars in 15 second UGC clips

More Augmented Reality posts:

Augmented Reality - 5 examples

Augmented Reality - 5 more examples
5 Gum - Augmented Reality DJ mixing
Sean Kingston - virtual Augmented Reality karaoke
RubberDuckZilla Augmented Reality in the Sun newspaper
N Dubz Augmented Reality album booklet

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