The N Dubz 'Against All Odds' album comes with digital extras! A special insert in the album booklet allows purchasers to bring N Dubz to their computer screen through Augmented Reality:
N Dubz fans need to have a working webcam, go to www.ndubz.com/3D and then hold up the AR symbol contained in the 36 page Against All Odds album booklet.
The computer will read the code and N Dubz fans will then have a 3D representation of N Dubz on screen, talking and then singing first hit back 'I Need You.'
Nice way of bringing the CD package to life and rewarding N Dubz fans for purchasing the physical copy of the album.
Augmented Reality - 5 examples
Augmented Reality - 5 more examples
5 Gum - Augmented Reality DJ mixing
Sean Kingston - virtual Augmented Reality karaoke
RubberDuckZilla Augmented Reality in the Sun newspaper