New Guinness TV ad - sneak preview

The new Guinness TV is set to break in the UK this week. Shot in HD, the new Guinness TV ad will premiere on ITV and Sky Sports HD.

I have no idea what the ad is about, but have some behind the scenes shots and it looks spectacular:

New Guinness TV ad - behind the scenes (1)

New Guinness TV ad - behind the scenes (2)

New Guinness TV ad - behind the scenes (3)

New Guinness TV ad - behind the scenes (4)

New Guinness TV ad - behind the scenes (5)

I'm intrigued to see what the final ad looks like!

UPDATE:

Here is the final execution - the new Guinness ad 'Bring It To Life':

Definitely spectacular - the ad aims 'to parallel the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."'

What do you think?


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