Wednesday, 4 November 2009

Weezer and Snuggie - band sells new CD alongside the cult blanket with sleeves!

Snuggie have a huge (cult?) following in the US. Not yet a mainstream phenomenon in the UK, but internet appearances are starting to give visibility to Snuggie products - none more so than Weezer's decision to sell their new CD in combination with a Weezer Snuggie!

Snuggie is a classic infomercial product. You never knew you needed a blanket with sleeves, but once the versatility of the product has been demonstrated you won't understand how you ever lived without one:

SnuggieSnuggie

Snuggie has managed to crossover into mainstream conciousness quickly. A search for 'Snuggie' on Youtube reveals countless remixes and parodies - Snuggie has even been used in TV ads for Subaru in Canada:


Weezer have taken Snuggie integration to another level though. In the UK we recently saw Dizzee Rascal promote his latest album on TV with a Dizzee Rascal TV shop parody, but Weezer have actually combined sales of their new album Raditude with a customised Weezer Snuggie!

Weezer SnuggieWeezer Snuggie shipping details

Weezer have a history of parodying themselves online and featuring internet meme hits in their videos and images, but taking a product that has become a cult must-have, re-cutting the Snuggie commercial so it features actual members of Weezer and then packaging the CD alongside the 'blanket with sleeves' is a masterstroke! Guaranteed to generate Conversation (approaching half a million YouTube views in just 24 hours) this is a really clever way of promoting an album and driving sales:


Could this be the Christmas that sees all manner of exercise equipment and lifechanging gadgets sold together with mainstream music releases?!

(Hat tip Rick at EyeCube)

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