93 year old Clara tops Google Hot Trends with her Great Depression cooking

93 year old Clara hit the top of Google Hot Trends yesterday (the most searched for on Google in the USA.)

Clara's Great Depression cooking tops Google Hot Trends

Clara's 'Great Depression cooking' YouTube channel has become a hit after being featured in US newspapers, with Clara telling stories from the Great Depression whilst showing how to prepare dishes from that era.

Clara making bread on her Great Depression YouTube channel

Twitter also had a fair bit of buzz around Clara's Great Depression cooking channel as shown on this Twitter StreamGraph:

Twitter Streamgraph showing buzz around Clara

This reminds me of 91 year old Marguerite Patten who in 2006 launched a 'Christmas Pudcast' in association with Anchor butter. Marguerite was the first TV chef and used her video Pudcast to show people how to make a traditional Christmas pudding (again gaining significant press and online coverage):

Marguerite Patten's Christmas Pudcast

The main lesson from all of this is that, whether commercially produced or not, the starting point to online / social media activity has to be strong content. Good stories that capture the imagination are the ones that will get coverage / pass on - and there a few more effective demonstrations of this than a 93 year old lady topping Google Hot Trends!

Smiley Face clouds over London!

Last May I wrote about Flogo clouds - man made, 'environmentally friendly' clouds that can be produced to resemble advertising logos etc

Yesterday, artist Stuart Semple brought these to London - but instead of using the clouds for advertising, he just used them to bring smiling faces back to London!

London smiley cloud by St.Pauls cathedral (this and other images here)
photo © Ellis Scott

2057 Smiley clouds were released (one every 7 seconds between 8am and 12pm) from the Tate Modern on the Southbank and aimed at the financial centre on the other side of the river. The smiley clouds were made of helium, soap and vegetable dye with each cloud lasting for around 30 minutes.

Mr. Semple has also posted a YouTube video of the Smiley flogos:

London smiley clouds on YouTube

The ultimate objective was to promote the value of creativity (especially in a downturn), but regardless of underlying message this stunt made lots of people smile. Thank you!

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QR codes hitting the mainstream - seen on Pepsi cans, in CSI, music, street art and fashion

QR codes have been around for a while but they finally seem to be hitting the mainstream. Here are 5 examples of QR codes becoming more prominent:

1) CSI New York QR code

A recent episode of CSI New York “Dead Inside” features QR code technology in the plot. Dialogue explains the principle of QR code technology and the QR code continues to appear through the episode.

QR codes in CSI New York

2) Pepsi QR codes

I recently bought a Pepsi Max and was intrigued to find a QR code on the side of the bottle:

Pepsi Max bottle with QR code

This QR code drives Pepsi drinkers to a WAP site which offers the chance to 'get new kicks every day with tips from life coach Rusty Champion, some gems we found on the web, free games & more!'

Pepsi Max QR code WAP site

Pepsi are now running QR codes on every can and bottle in the UK after launching this promotion with a series of PR shoots in December featuring Kelly Brook:

Kelly Brook photoshoots to launch Pepsi's QR codes

3) Pet Shop Boys – 'Integral'

The Pet Shop Boys featured QR codes and QR code type imagery throughout the video for ‘Integral.’

Pet Shop Boys 'Integral' QR code video on YouTube

The Pet Shop Boys then promoted the single and QR code technology through their website. They also offered a PDF download of all of the QR code imagery used in the ‘Integral’ video and encouraged fans to use these images to make their own unofficial versions of the video. Video remixes were then uploaded to a YouTube channel and you can see them here.

4) QR code fashion - the Lendorff Kaywa QR scarf

Lendorff Kaywa are bringing QR code technology into fashion, with the launch of the QR code scarf.

Lendorff Kaywa QR code enhanced scarf

‘This is the first in a series of our Space Invader QR-code scarfs. The code holds messages that can be decoded by any mobile phone with a QR-Code scanner. Designed in Switzerland, knitted in England and soon to be seen across the solar system!”

Read more about it / buy one here: http://lendorff.kaywa.com

5) QR codes in Street Art - 'Voice Of The Street'

Street artists can sign up for their own QR code and attach it to their work. Observers can then scan the QR code using their mobile phone, are automatically routed to a voicemail where they can hear a message from the artist and then leave their own comment. Everything is then aggregated and plotted using Google Maps. The Vimeo video explains everything:

The Voice of the Street from Leif on Vimeo.

Also interesting to look at the 'radical cross-stitch' QR code banner protesting the private use of Federation Square in Melbourne and the New York use of QR code art around urban regeneration sites.

As QR code readers become more commonplace in mobile handsets and the use of QR codes becomes more widespread, then they will become more than just something that's 'big in Japan'. The above are good examples of how QR codes are entering the mainstream and at the same time playing their part in the increase in mobile internet usage.

Loads of potential here for micro-messaging, product offers, local info and general brand messages - will be interesting to see how quickly QR codes become ubiquitous!

NB Since writing this post I have been made aware of http://2d-code.co.uk - a great resource for QR code news!

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londonpaper goes Twitter crazy - but only in their print product.....

The londonpaper tonight has a page 3 story about Demi Moore and Ashton Kutcher twittering from the Oscars - but then goes on to run a full page article entitled 'A Load Of Twitter.'

londonpaper 'Hollywood stars are all a-Twitter'

The londonpaper 'A Load Of Twitter' story gives various practical information about how Twitter works as well as offering box outs such as 'The Tech Bit', 'Best Celebs To Follow' and 'Twitterisms ('Tweet', 'Follower', 'Hashtag', 'Twitizen Journalist'(?))

the londonpaper 'A Load Of Twitter'

The 'Load Of Twitter' article gives a good rundown of the things that have become Twitter folklore like Stephen Fry stuck in a lift, man in a plane crash and student 'twittering himself out of an Egyptian jail.' The londonpaper Twitter article also poses the question 'so is it worth jumping on the bandwagon or is this just another social networking fad that will erode your remaining shreds of privacy, productive working hours and self-respect?' Answering 'yes, jump on board.'

Twitter is showing no signs of disappearing from the UK news pages - expect even more UK Twitter usage when the next set of figures come out!

[NB I would have linked to this story but it isn't on thelondonpaper website or thelondonpaper blog - and isn't even mentioned on thelondonpaper Twitter stream!]

Follow me on Twitter here - @nickburcher

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Watchmen - viral activity and Jonathan Ross reviewing Watchmen on Twitter

Watchmen is soon to open in UK cinemas and there is various viral activity in support of the Watchmen opening - even a viral hub that offers all the viral assets and easy embedding.

There is the obligatory YouTube trailer:


Watchmen trailer on YouTube

but there are other things too. I thought the Watchmen video game was fun (even though I have had to trim the window to fit it in here):

Watchmen 'viral' arcade game

But what looks like one of the most effective bits of viral promotion has actually come from an unofficial source - Jonathan Ross twittering about Watchmen after attending the premiere! Wossy's 118,526 followers were given the low down on Watchmen including this:

Jonathan Ross reviews Watchmen on Twitter

The Dark Knight set the bar for viral pre-release activity and I'm not sure anyone will ever equal it. However, the social landscape is changing quickly and Wossy's pro-Watchmen Twittering (to a huge following) is a good example of how social media activity can amplify an event.

Film premieres have traditionally been about red carpets and glamour pap pictures for the following days' papers - as we go forward could Twitterers and live bloggers become more useful (to movie marketers) than glamour models and C-list celebs?!

Hat tip: Digital Examples for a full review of Wossy's tweets

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Atlantis - Google Earth shows the location of the Lost City?

Lots of excitement today as the Sun newspaper is reporting on its front page that Google Earth (or more precisely Google Ocean from the latest iteration of Google Earth) is showing the location of the Lost City of Atlantis.

I used the news reports to find the location of the Atlantis discovery and had a look myself:

Google Earth supposed location of the Lost City of Atlantis (click for larger image)

The co-ordinates of the Atlantis discovery are LAT 31 degrees 25'24.45"N, LONG 24 degrees 25'37.01"W. You can either use these to go straight there or alternatively hunt around near the Canary Islands.

So is this the Lost City of Atlantis?

Close up of the Lost City Of Atlantis taken from Google Earth (click for larger image)

Whether this turns out to be a find of real significance or just a strange piece of imagery remain to be seen - though marine scientists are already pouring cold water on the claims with Ogle Earth stating that "it's merely a grid of higher resolution sounding data amid a lower-resolution dataset, taken from a ship surveying the area" and the Daily Mail reporting that 'lost city of Atlantis image proves to be nothing of the sort.'

What it does show though is how mainstream online tools and technology have become. Even with the subject matter involved, it is still remarkable that the Sun have chosen to feature Google Earth as their front page main story!

UPDATE - now featured on the Official Google blog here and on the Official Google Earth Lat Long blog here - with Google using these posts to confirm that it is not Atlantis.

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Facebook terms of service - changed, defended and revoked

Facebook recently updated their terms of service and one of the main changes was the 'removal of a clause allowing users to delete permanently any uploaded content' (source: Metro) . However these changes did not sit well with Facebook users and caused significant discontent.

The Twitter hashtag #facebooktos was widely used as people complained about the changes, whilst large numbers of people protested on Facebook itself by setting up protest Groups. The story even made front page news on Metro newspaper in the UK this morning, under the headline 'Facebook grabs rights to photos':

Metro newspaper in the UK: 'Facebook grabs rights to photos'

As the disquiet intensified, Mark Zuckerburg tried to explain the changes to Facebook terms of service by posting on the Facebook blog:

Mark Zuckerburg explains the terms of service changes on the Facebook blog
(click for larger image or read full post here)

However, this did not diffuse the situation and in the last 2 hours, Mark Zuckerburg has written a further Facebook blog post, this time announcing that Facebook will now cancel the terms of service update and revert to the original terms (for the time being):

Mark Zuckerburg announces cancellation of terms of service update (click for larger image or read full post here)

This Mark Zuckerburg blog post is promoted with a message at the top of every Facebook users home page:

Facebook terms of service update home page message
(click for larger image)

Facebook have also launched a Group called Facebook Bill of Rights and Responsibilities (again promoted in the home page message.) 'This Group is for people to give input on Facebook's terms of use. These terms are meant to serve as the governing document for how the service is used by people around the world':

Facebook Bill of Rights and Responsibilities (click for larger image)

Facebook have moved quickly to deal with the disquiet around the terms of service changes and have attempted to placate users by offering them the chance to input thoughts into any future terms of service update. However, this whole episode will make internet users think more carefully about what they upload to the internet and who owns it once it is there. The highlighting of intellectual property rights on social media platforms may have wider effects for social media and terms of service generally will no doubt be studied more closely from now on.

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State of the Nation - CNN and Facebook to combine again

CNN and Facebook combined to bring 'social coverage' of President Obama's Inauguration Speech. This was deemed a runaway success with CNN.com serving 13.9 million video streams globally with 600,000 Facebook updates made through the CNN Facebook window.

CNN and Facebook are now combining to bring social coverage of President Obama's State of the Nation address on Tuesday 24th February - online viewers will again be able to watch the live stream from CNN, whilst updating their Facebook status through a Facebook window on the same page.

The CNN / Facebook State of the Nation link up is promoted through a Facebook event page here:

CNN.com Facebook event page for social coverage of the State Of The Nation address

(click for larger image)

The Facebook State Of The Nation event page says:

"CNN.com Live and Facebook are bringing it back! RSVP now to watch a special edition of John King’s “State of the Union” and the CNN Money Team on CNN.com Live, starting at Noon ET. Special coverage continues throughout the day until President Obama's address at 9PM ET. You can watch all of this LIVE with your Facebook friends and share status updates, just like the experience CNN.com Live and Facebook brought you on Inauguration Day. Don’t miss your chance to chat about economic change with your friends during the State of the Nation on CNN.com Live, followed by President Obama’s Address on CNN and CNN.com Live."

It will be interesting to see how the numbers compare with the Inauguration coverage - will an evening event deliver the online viewer numbers to the same extent that the daytime Inauguration speech did?

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Cadbury Eyebrows - 4 million online views as ad goes viral

According to Adland, Cadbury have revealed that the Eyebrows ad released on the 23rd January has now received 4 million online views.

The YouTube Eyebrows upload has been embedded all over the blogosphere with even Perez Hilton blogging on it and Stephen Fry mentioning it on Twitter.

However, the most interesting thing (as always) is to look at public interpretation on YouTube. Various people have re-enacted the Cadbury Eyebrows ad, whilst others have remixed it (and the beauty of the Eyebrows creative is that it is so simple for YouTube users to either act out or re-edit.) The Eyebrows ad was even featured on (UK TV channel) Channel 4 as Lily Allen and Alan Carr performed their own take on the Cadbury ad here.

Lily Allen and Alan Carr re-enact the Eyebrows ad on Channel 4's Sunday Night Project

Here are some of the more interesting YouTube 'Eyebrows' remixes:

Eyebrows with different music - 'The Bad Touch':


Eyebrows with comedy music - Benny Hill:


Eyebrows with the same music but different visuals:


Eyebrows in Romanian:

All showing that when creative strikes a cord and is easy to remix, then things will go viral by themselves - I wonder what the final view count will be, especially if the view counts from UGC interpretations are included?

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.travel domain names as seen in the Egypt campaign

The Egyptian tourist board seem to have ads everywhere in London at the moment - and they are using a form of web address that I can't remember seeing before www.egypt.travel.

Egypt.travel - as seen on the London underground

This is not a typo though and according to silicon.com, dot travel domain names first went live in October 2005, but "the registrar will only be giving out domain names to specific owners – firms it authenticates as working in the travel and tourism industry, including airlines, tour operators, taxis and B&Bs."

Considering these have been around for over 3 years, I find it amazing that this is the first one I have seen. Other new domain endings have been evident (like .tv, as in www.five.tv) but this is the first .travel domain I have seen.

Have I been asleep or have other prominent tourism campaigns been using this domain ending?

Twittersheep - tag clouds of Twitter follower biographies

Twittersheep is a Twitter visualisation tool that gives a tag cloud based on the bio's of your followers.

Twittersheep homepage

I entered my username (no password needs to be entered) and it produced the following:

Twittersheep tag cloud for @nickburcher

No surprises to see the words 'social', 'media', 'marketing' and 'digital' featuring highly. It's a bit more interesting to look at tag clouds for some of the most followed Twitter users:

Twittersheep tag cloud for @barackobama

Twittersheep tag cloud for @stephenfry

So according to Twittersheep the most prominent word in the biographies of Obama Twitter followers is 'Love' and the most prominent word in the bio's of Stephen Fry Twitter followers is 'who' (?) . Also interesting to see that 'student' ranks very highly in the biographies of their followers.

Try it out for yourself - www.twittersheep.com

Follow me on Twitter @nickburcher

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Huge UK Twitter increase and UK celebrities now in top 100 most followed Twitter users

Last month I wrote about how Twitter is going mainstream in the UK and featured some newspaper clippings showing how Twitter was being widely covered in the UK national press. I also wrote about the proliferation of Twitter use by UK celebrities and predicted that this would also add to the volume of UK Twitter use.

In January Hitwise detailed that UK Twitter use had grown by 974% from Jan 08 to Jan 09 (not including Twitter use through apps like Tweetdeck and Twhirl), but in their latest post Hitwise have gone on to reveal that UK Twitter use in the first month of 2009 has trebled!

Hitwise graph showing increase in UK Twitter use in Jan 09

Initially UK growth was put down to the 'Stephen Fry effect' (where Stephen Fry is 2nd most followed Twitter user globally after Barack Obama), but other UK celebrities have now entered the top 100 global Twitter users according to Twitterholic - with Phillip Schofield, Chris Moyles and Russell Brand entering the top 100 global most followed users in less than a month!

Stephen Fry - Global rank 2 - 171,856 Twitter followers - joined 212 days ago
Jonathan Ross - Global rank 7 - 86,325 Twitter followers - joined 74 days ago
Phillip Schofield - Global rank 20 - 59,915 Twitter followers - joined 30 days ago
John Cleese - Global rank 21 - 59,156 Twitter followers - joined 1.2 years ago
ChrisDJMoyles - Global rank 29 - 49,803 Twitter followers - joined 9 days ago
Russell Brand - Global rank 63 - 31,970 Twitter followers - joined 17 days ago

Follow me on Twitter: @nickburcher

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Congressman Pete Hoekstra Twitters secret Iraq trip

Pete Hoekstra, Michigan Congressman and House Intelligence Committee member, has just got back from a trip to Iraq.

According to Congressional Quarterly (CQ Politics) for security reasons this trip was supposed to be secret, but Mr.Hoekstra has been Twittering throughout!

Here are some of his tweets from the Iraq visit:

Pete Hoekstra announcing Iraq trip via Twitter

Pete Hoekstra confirming Baghdad arrival on Twitter

Pete Hoekstra announcing travel movements via Twitter

Whilst I am in favour of open government and transparency of government actions, I am not sure that the above is a good idea. Do government officials need guidelines as to when social media usage is and isn't advisable?

Hat tip arengrimshaw

Latitude - 'Google puts spy in your pocket'

Mobile phone functionality continues to evolve and Google have today launched a GPS based location tracking service called Latitude - though Metro newspaper this morning have highlighted critics who fear it will 'evolve into a spying tool.'

The Official Google Blog gives details: "Latitude is a new feature for Google Maps on your mobile device. It's also an iGoogle gadget on your computer. Once you've opted in to Latitude, you can see the approximate location of your friends and loved ones who have decided to share their location with you. So now you can do things like see if your spouse is stuck in traffic on the way home from work, notice that a buddy is in town for the weekend, or take comfort in knowing that a loved one's flight landed safely, despite bad weather.

And with Latitude, not only can you see your friends' locations on a map, but you can also be in touch directly via SMS, Google Talk, Gmail, or by updating your status message; you can even upload a new profile photo on the fly. It's a fun way to feel close to the people you care about."

Metro newspaper in the UK has this morning featured Latitude on the front page - but under the headline 'Google puts spy in your pocket':

Metro newspaper calls Latitude 'a spy in your pocket'

Metro have included quotes from Simon Davies, director of human rights group Privacy International, who says 'many people will see this as a cool technology but the reality is it will be a privacy minefield.' The Metro editorial also goes on to quote a spokesman 'for data watchdog, the information commissioner' who says 'we will be monitoring the system closely.'

Alongside the front page story Metro includes the following cartoon:

Metro newspaper Latitude cartoon

However, the idea of using a mobile phone as a location tracker is not new. Since 2005 Japan have had mobile phones that offer this sort of service - even when they are turned off. Primarily used for keeping track of children, the Japanese 'imadoco' (translated as 'where are you now?') location tracking service is well established.

imadoco - Japanese mobile location tracking service

"The imadoco service lets you use i-mode or a PC to get maps showing where loved ones are. Highly accurate location information is available on maps if the person you are looking for has a GPS-compatible FOMA handset. Even if the other person does not have a GPS-compatible FOMA handset, you can still get maps with approximate location information acquired from base stations."

So if versions of this technology are widely used in the Far East, is Metro's 'spy in your pocket' headline for Latitude an over-reaction?

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Lily Allen new album to be streamed for free on MySpace prior to official album release

Lily Allen came to prominence after gathering over 1 million friends on MySpace. Her friend count may be down to 448,767, but this is sure to rise again once news spreads that the new Lily Allen album 'It's not me, it's you' is streaming for free through the Lily Allen MySpace page at http://www.myspace.com/lilymusic!

Email promotion of the Lily Allen new album streaming on MySpace (click for larger image)

Lily Allen 'It's not me, it's you' is exclusively available on MySpace for a full week prior to the official release and whilst this is not the first time that an album has been released through MySpace before general release (see Coldplay here), it does show that MySpace is still a key destination for music.

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Facebook celebrates 5th birthday with free virtual gifts, a site design retrospective - and even BBC Five Live get involved

Facebook celebrates its 5th birthday today, 4th February 2009.

Now with 150 million users, Facebook are celebrating their 5th birthday with a range of events and activity.

Facebook 5th birthday 'Thank You' image being used on Facebook today

- There is a free Facebook 5th birthday 'Thank You' gift in the Facebook virtual gift shop that can be shared with friends and connections.

Facebook 5th birthday virtual gift 'Thank You Card'

- Facebook have also published a retrospective gallery showing how the site's homepage has evolved over the last 5 years:

Facebook 5th birthday - evolution of the home page 2005-2009 (click for larger image)

However, I think potentially the most interesting piece of activity around Facebook's 5th birthday could be on BBC Radio Five Live later on today. The Five Live breakfast show have launched an official Five Live Breakfast Facebook fan page (currently 13 fans) and have started promoting the fact that the BBC Five Live breakfast show will be celebrating 5 years of Facebook. But I don't know if this is an official tie up or an opportunistic piece of programming from the BBC?

Either way it will be interesting to see what Five Live actually do to celebrate Facebook's Fifth birthday - I wonder how many Facebook fans they have by the end of the show!

Various Facebook usage statistics can be found here and my retrospective of favourite Facebook related posts is below:

- February 2007 - 'Facebook - it seems to be doing rather well'

- July 2007 - Facebook hits the mainstream - 'Fergie fears Facebook WAG danger' + Prince William starts (and stops) + Gordon the Tramp gets a Facebook profile

- December 2007 - Pensionbook - 'Facebook for old people'

- February 2008 - 'The Facebook song' and the 'Getting Bored of Facebook Anthem'

- May 2008 - My first list of the largest Facebook Fan Pages

- June 2008 - Facebook translation application and list of now supported languages

- July 2008 - Facebook massive in Chile and I appear on page 3 of a Chilean national newspaper!

- September 2008 - Facebook Pirate language launched for International Talk Like A Pirate Day

- November 2008 - New York Times offer Barack Obama Facebook free gift

- January 2009 - Is Facebook / CNN coverage of the Inauguration a watershed moment for TV?

Happy 5th birthday Facebook!

Bud Light 'Swedish' Superbowl ad - funny or offensive?

One of the Bud Light Superbowl ads featured Conan O'Brien and a bizarre stereotype of Sweden. I can't work out if the premise of 'this ad will only be seen in Sweden' is clever tongue-in-cheek or an unfortunate irony (the internet now allowing this ad to be seen in Sweden - potentially alienating a large number of people and generating bad PR for Bud Light)?

"Swedish" (Bud Light Superbowl ad)

.......and for those of you wondering, the end line means - 'Delivering the Drinkability.'

I Care

I Care because Neil does. Back story here.

#UKSnow bigger than Superbowl on Twitter!

Top trending term on Twitter this morning is #UKSnow - even bigger than Superbowl (but this might have something to do with America still being asleep.....)

Twitter trends showing #UKSnow as top result

This morning the UK's National Rail website crashed under demand (*source BBC Breakfast), but Twitter users found other ways to keep up with what was going on through various Twitter mashup's - TechCrunch covering this in more detail here.

Snow always causes fun in the UK and today is no exception, however this time Twitter has provided an interesting alternative source of information and UK Twitter users continue to update everyone on everything from travel news through to size of snowflakes in a particular UK postcode.

I made it into the office and here are some of my pics:

My road:


School closed:


Urban Snowman (in central London):


View from my office (in central London):


......and if you want to see someone skiing to work in London, check out Fem's post here!