Love Harnell - musician, jingle writer and social media entrepreneur behind lovejingles.comThrough the lovejingles site Love writes and performs customised online video jingles for brands and individuals then shares them with the world through social media (YouTube, Facebook, Twitter etc.)
Only 365 jingles are being offered, one for each day of 2010 and prices correspond with the day of the year, for example on 1st of Jan a jingle costs $1, 2nd of Jan costs $2 and 31st Dec costs $365.
The first quarter of the year is almost sold out and jingles are going live daily. Some big brands have signed up for forthcoming performances (eg Yahoo!) and so far we have seen:
(A demo for) Red Bull:
(A demo for) Red Bull:
with the first official jingle being for Samtrip.se Swedish car pool company:
Everything is then pulled together on the lovejingles YouTube channel, the LoveJingles blog, Lovejingles Twitter account and more.
This initiative probably won't deliver mass reach, but it's quirky, fun and if nothing else provides SEO inlinks - and with a total spend of $7 to be today's jingle it probably has a good ROI too!
This initiative probably won't deliver mass reach, but it's quirky, fun and if nothing else provides SEO inlinks - and with a total spend of $7 to be today's jingle it probably has a good ROI too!
Related posts
Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
3 comments:
funny stuff indeed... he wrote one for our beers hosted on http://www.fusionbrewing.com.au/main
Rocking style, i just love your ideas.
Fun stuff. From one pro to another!
Post a Comment