Friday, 9 April 2010

Google UK election 2010 insights hub - looking at voter trends using Search data

The 2010 UK general election campaign is well underway and at Google have launched a UK election hub that pools insights derived from Search behaviour.

The site gives data for the most searched for leaders and users are able to see Search trends across 1 day, 5 days, 1 month, 3 months, 6 months, 1 year and 'Max.' Since the launch of the election campaign the most Searched for leader is 'Gordon Brown':

Google Insights for Search UK election party leader searchesGoogle UK election 2010 Search trends - Party leader searches
(click for larger image)

The Google election 2010 Insights pages also allow users to investigate Search query data for the Chancellors, the Parties and key Topics. The most popular election topic Searched for over the last few days (unsurprisingly given the level of coverage of Labours Job's Tax) is 'Tax':

Google Insights for Search UK election 2010 searches by topicGoogle UK election 2010 Search trends - searches by topic
(click for larger image)

The next most searched for topic is Education, followed by the NHS, with joint fourth place going to the Economy and Iraq / Afghanistan. Crime is 6th on the list.

Following these Google Search trends will give interesting insight into how offline coverage and debate drives people to search out more information online - assuming John Prescott's click fraud campaign doesn't corrupt the data......!

John Prescott UK election Google click fraud campaign

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