Friday, 14 May 2010

Hi Tec Liquid Mountaineering / Walk On Water YouTube viral

A new video called 'Liquid Mountaineering' / 'Walk On Water' has been attracting a lot of attention on YouTube - and it's a viral video for Hi Tec.


The Liquid mountaineering / walk on water video states in its description:

"Liquid Mountaineering is a new sport which is attempting to achieve what man has tried to do for centuries: walk on water. Or to be more precise: running on water. We are developing the sport from scratch. By accident we found out that with the right water repellent equipment you can run across bodies of water, just like a stone skimming the surface."

The Liquid Mountaineering video also links to a blog at http://www.liquidmountaineering.blogspot.com/

Reminiscent of the Quicksilver Dynamite surfing video


the Liquid Mountaineering / Walk On Water video plays on the extreme sports mentality and effectively poses the question to viewers of 'is this real?' This debate around the authenticity of Liquid Mountaineering drives the Conversation around the film and encourages sharing - hence the view count now nearing 2 million.

If you look at the Liquid Mountaineering video with a skeptical eye it becomes fairly obvious that this is a viral for Hi Tec. Whilst the Hi Tec brand is never explicitly mentioned it is present throughout the Walk On Water video:

Liquid Mountaineering Hi Tec jacket Walk On WaterLiquid Mountaineering / Walk on Water screengrab showing Hi Tec branding on jacket and clothing underneath

Liquid Mountaineering Hi Tec hat Walk On WaterLiquid Mountaineering / Walk on Water screengrab showing Hi Tec branding on hat

Liquid Mountaineering Hi Tec photographer Walk On WaterLiquid Mountaineering / Walk on Water screengrab showing Hi Tec branding on photographers jumper

Liquid Mountaineering Hi Tec shoe Walk On WaterLiquid Mountaineering / Walk on Water screengrab showing Hi Tec branding on Walk On Water shoes

Liquid Mountaineering / Walk On Water is another example of how users sharing and passing on can create a high volume of views / awareness if the content is compelling. Looking at the YouTube view stats the video has clearly been pushed out to people in the early days and once critical mass was established then it has been picking up views on it's own merits.

The Walk On Water / Liquid Mountaineering video is currently number 70 in the most viewed videos on YouTube this month, number 58 on the Top Favourited this month and in the top 10 of Most Discussed / Most Favourited / Top Rated / Most Viewed in the Sports Category this month on YouTube.

Will be interesting to see when the view count peaks and for how long people continue to be absorbed by the 'is it real?' debate.

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1 comment:

Ted McCormick said...

They sold me on their shoes!